Digital Marketing Strategist

22 hours ago

Davao City, Davao, Philippines beBeeOptimization Full time $7,200 - $78,000
Job Title: Digital Marketing Strategist

The role of a Digital Marketing Strategist is pivotal in driving data-driven insights and optimization strategies for performance campaigns across all markets.

The ideal candidate will have a minimum of 6 years of experience as a performance marketer, with significant hands-on experience with Google Ads and Meta, handling large budgets. The successful candidate will be able to exceed revenue and return on ad spend targets by actively optimizing keywords and ad creatives while leveraging performance data to adjust campaigns in real-time.

  • Exceed revenue and return on ad spend targets by actively optimizing keywords and ad creatives while leveraging performance data to adjust campaigns in real-time, correct underperformance, and maximize results.
  • Accelerate growth in high-performing markets by executing strategic bid adjustments, refining audience targeting, and optimizing budgets across campaigns from in-depth performance analysis to drive incremental gains.
  • Expand market share in growth markets by launching and optimizing new campaigns, refining keyword strategies, and developing tailored, original ad creatives to improve conversion rates and capture untapped opportunities.
  • Drive continuous improvement by proactively developing and communicating actionable opportunities to drive incremental growth in conjunction with the ecommerce and sales teams.
  • Ensure consistent and reliable campaign attribution by troubleshooting and resolving tracking discrepancies and ensuring accurate performance measurement across platforms.

During the interview process, candidates will participate in an introductory call, career deep dive, behavioral fit assessment, reference interviews, and background screening.

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