Marketing Campaign Specialist

7 days ago

Rizal, Philippines beBeeEmail Full time ₱4,000 - ₱6,000
Email Marketing Expert

We are seeking a highly skilled Email Marketing Expert to join our team. This is an excellent opportunity for someone who is passionate about developing and executing high-volume email marketing campaigns.

Key Responsibilities:
  • Develop and execute high-volume email marketing campaigns across multiple systems and email platforms, ensuring seamless integration and efficiency.
  • Drive the creation and execution of A/B tests across various channels to determine the most effective strategies for user acquisition, retention, and engagement.
  • Create engaging, brand-aligned messaging that effectively communicates the value proposition of consumer products while being sensitive to the emotion of the audience.
  • Provide strategic recommendations for email platform consolidation and future platform selections to streamline operations and enhance campaign performance.
  • Champion a customer-centric approach, continuously seeking to understand and improve the user journey, while collaborating with the product team to increase email capture rates, balancing user experience with marketing goals.
  • Develop and manage key performance metrics and analyze and report on campaign performance based on those KPIs, using data-driven insights to guide future strategies.
  • Work closely with various teams, including product, design, content, and analytics, to create cohesive and effective campaigns.
  • Maintain subscriber data integrity, focusing on segmentation and list hygiene for optimal campaign results.

Requirements:

  • Bachelor's degree in marketing, business, statistics, or similar discipline.
  • Strong experience in building and launching high-volume email campaigns from scratch, with a focus on empathy and conversion.
  • Proven experience across a variety of email marketing and automation platforms.
  • Demonstrated ability in making strategic recommendations for email platform optimization and developing requirements for future technology consolidation.
  • Growth mindset with a results-driven approach to work (testing, measuring, iterating).
  • Strong organizational skills and demonstrated ability to produce quality work in a timely manner.
  • Basic HTML and Salesforce experience required.
  • Demonstrated professionalism and strong attention to detail.

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