Digital Marketing Operations Specialist

1 week ago

Marikina City, National Capital Region, Philippines beBeeManager Full time $80,000 - $110,000
Job Description:

The ideal candidate will bring extensive experience in ecommerce and digital marketing, including ad campaign management, conversion rate optimization (CRO), and customer segmentation.

  • Shopify Website Management
    • Oversee daily Shopify operations, ensuring seamless user experiences
    • Build and optimize product pages, landing pages, and funnels for mobile responsiveness and conversion
    • Ensure consistent and premium brand representation across all website and product pages
    • Enhance website SEO through on-page and off-page optimization techniques
  • Marketing Strategy & Execution
    • Lead and execute META ads strategy, launching a minimum of 25 new ad variations weekly
    • Develop and test various offers on META ads (e.g., bundles, price points, and value propositions)
    • Create engaging ad concepts, angles, and copy tailored to target audiences
    • Monitor ad performance, manage budgets, and optimize based on data-driven insights
    • Collaborate with the email marketing team for cohesive multi-channel campaigns to improve retention
    • Partner with the Social Media Manager to ensure unified messaging across platforms
    • Coordinate with influencers and the social media team to drive brand awareness and sales
  • Customer Engagement & Growth
    • Develop customer segmentation strategies to personalize marketing efforts
    • Use customer feedback and analytics to refine website content and ad campaigns
    • Plan and execute engaging challenge programs, including virtual events and themed challenges to foster global participation and community engagement
    • Support the release of new product launches
    • Plan initiatives such as digital training programs designed to encourage repeat purchases from existing customers while also serving as an acquisition channel for new customers
  • Conversion Rate Optimization (CRO)
    • Continuously analyze customer behavior and identify opportunities to improve website CRO
    • A/B test landing pages, ads, and product pages to maximize performance
  • Creative and Project Management
    • Manage the creation of marketing assets, including photos, videos, and supporting materials, in collaboration with the broader team
    • Leverage basic to intermediate graphic design skills to assist with ad creatives, banners, and other visual assets
    • Take ownership of execution while collaborating with leadership for direction and feedback

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