Paid Advertising Expert

1 week ago


Quezon City, National Capital Region, Philippines Outsourced Quality Assured Services Inc. Full time
Job Overview

Our company is seeking a skilled Paid Media & SEO Specialist to join our team. As a key member of our digital marketing department, you will play a critical role in driving online growth and maximizing ROI through strategic paid advertising campaigns and effective search engine optimization.

You will be responsible for developing, implementing, and analyzing performance across Google Ads, Meta Ads, and onsite/backlink SEO strategies. If you have a proven track record of success in digital marketing and are passionate about staying up-to-date with the latest trends and best practices, we encourage you to apply.

Key Responsibilities:
  1. Paid Campaign Management:
    1. Develop, launch, and manage paid advertising campaigns on Google Ads and Meta Ads.
    2. Conduct thorough keyword research, audience targeting, and ad copywriting.
    3. Continuously monitor campaign performance, analyze data, and optimize for maximum ROI.
    4. Implement and manage conversion tracking to accurately measure campaign effectiveness.
    5. Generate regular performance reports and provide actionable insights to the account manager.
    6. Maintain daily communication with the account manager regarding campaign performance and strategy.
  2. Search Engine Optimization (SEO):
    1. Conduct comprehensive website audits to identify SEO opportunities and issues.
    2. Implement onsite SEO strategies, including keyword optimization, content optimization, and technical SEO improvements.
    3. Develop and execute backlink building strategies to improve website authority and ranking.
    4. Monitor and analyze website traffic, keyword rankings, and other SEO metrics.
    5. Perform competitor analysis.
Requirements:
  1. Proven experience in managing and optimizing paid advertising campaigns on Google Ads and Meta Ads.
  2. Strong understanding of SEO principles and best practices, including onsite optimization and backlink building.
  3. Proficiency in using Google Analytics, Google Ads, Meta Ads Manager, and other relevant digital marketing tools.
  4. Experience with conversion tracking and attribution modeling.
  5. Excellent analytical and problem-solving skills.
  6. Strong communication and reporting skills.
  7. A high level of understanding of keyword research.


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