Brand Management Specialist

4 days ago


Makati City, National Capital Region, Philippines Amway Full time
Job Description:

This role involves overseeing the development of overall category plans, identifying opportunities, formulating strategies, and implementing programs to achieve sales targets, CMAB, and market share objectives. The ideal candidate will manage brand-related programs to ensure a seamless ABO/Customer experience and brand equity building.

Main Responsibilities:

  • Strategic Marketing/ABO-Customer Brand Experience
    • Develop and execute strategies for the overall ABO brand experience.
    • Engage ABOs in Amway's Brand Experience through events, activities, and campaigns that support ABO activation, brand loyalty, and buyer renewal.
    • Coordinate with the Experience Manager & Specialist and other teams for conceptualization, execution, and review of Brand Experience programs.
  • Product Marketing
    • Develop brand architecture for products and plan out the brand life cycle of existing and new products.
    • Identify and evaluate business opportunities for product/brand growth using market research, analysis, and competitive market intelligence.
    • Oversee the implementation of proper branding execution (image and message) in online and offline materials, activities/events, and other programs.
    • Manage the assigned budget and utilize resources effectively to gain a positive ROI and CMAB.
    • Coordinate with Research & Development, CMI/Analytics, Forecasting, Supply Chain, and procurement teams for formulation and packaging requirements.
    • Prepare timelines for pre-launch, launch, and follow-up activities of new products.
  • Product Training
    • Participate in exhibits, end-user presentations, and other similar events by presenting the assigned product line(s). Develop presentation scripts and materials and coordinate additional personnel in the presentation or demonstration.
    • Develop and implement product demonstration, training programs, printed materials, and other projects. Evaluate the effectiveness of training and recommend improvements.
    • Respond to product-related informational requests from internal and external departments/personnel and serve as the primary contact for customer service issues pertaining to the product line(s).


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