Senior Digital Link Strategist

Job Title: Senior Digital Link Strategist

We are seeking a skilled and experienced Senior Digital Link Strategist to lead our external optimization efforts and drive domain authority growth through strategic link building campaigns. This role requires a proven track record in acquiring high-quality backlinks, managing outreach teams, and executing comprehensive off-page SEO strategies that deliver measurable results.

As a key member of our digital marketing team, you will be responsible for developing and implementing innovative link building campaigns that meet or exceed business objectives. Your expertise in identifying and evaluating high-quality link opportunities will enable us to build strong relationships with webmasters, bloggers, and industry influencers.

• Develop and implement comprehensive off-page SEO strategies to improve domain authority and search rankings.
• Create and execute large-scale link building campaigns across multiple projects and domains.
• Identify and evaluate high-quality link opportunities through competitor analysis and market research.
• Build and maintain relationships with webmasters, bloggers, and industry influencers.
• Monitor and analyze backlink profiles to ensure quality and relevance.
• Lead and mentor a team of outreach specialists and link builders.
• Establish link building processes, guidelines, and quality standards.
• Manage multiple concurrent off-page campaigns with varying timelines and objectives.
• Coordinate with content teams to develop linkable assets and guest post content.
• Track team performance and provide regular coaching and feedback.
• Develop and manage comprehensive outreach campaigns for link acquisition.
• Create compelling outreach templates and communication strategies.
• Negotiate link placements and partnership agreements.
• Build long-term relationships with high-authority websites and publishers.
• Manage guest posting programs from pitch to publication.
• Monitor backlink acquisition progress and campaign performance metrics.
• Conduct regular link audits and disavow toxic or low-quality links.
• Analyze competitor link building strategies and identify new opportunities.
• Provide detailed reports on link building ROI and domain authority improvements.
• Use data insights to optimize and refine off-page strategies.

• Minimum 5+ years of hands-on experience in link building and off-page SEO.
• 2+ years in managerial or team leadership positions in SEO or digital marketing.
• Proven track record of acquiring high-quality, editorial backlinks at scale.
• Experience managing link building budgets and vendor relationships.

• Guest posting campaigns: End-to-end management from prospect research to content publication.
• Link prospecting: Advanced techniques for identifying high-DR, relevant link opportunities.
• Outreach strategies: Email outreach, relationship building, and conversion optimization.
• Broken link building: Identifying and capitalizing on broken link opportunities.
• Resource page link building: Securing placements on industry resource pages.
• Digital PR and brand mentions: Converting unlinked mentions into backlinks.
• Competitor analysis: Reverse-engineering successful link building strategies.
• Link reclamation: Recovering lost or broken backlinks.

• Proficiency in link building tools (Ahrefs, SEMrush, Moz, Majestic, BuzzStream).
• Experience with outreach platforms (Pitchbox, NinjaOutreach, or similar).
• Advanced knowledge of Google Search Console and link analysis.
• Understanding of anchor text optimization and link velocity.
• Familiarity with content management systems for guest post publishing.
• Excel/Google Sheets proficiency for campaign tracking and reporting.

• Deep understanding of Google's link quality guidelines and algorithm updates.
• Knowledge of link valuation metrics (DR, DA, Trust Flow, Citation Flow).
• Awareness of penalty risks and white-hat link building practices.
• Understanding of content marketing as it relates to link acquisition.
• Familiarity with HARO, journalist outreach, and digital PR tactics.

• Strong project management and organizational abilities.
• Excellent written and verbal communication skills.
• Experience training and developing junior team members.
• Ability to present link building strategies and results to stakeholders.
• Proven ability to work with cross-functional teams (content, PR, development).

• Performance bonuses tied to link acquisition and domain authority growth.
• Access to premium SEO tools and outreach platforms.
• Professional development and conference attendance opportunities.
• Flexible working arrangements and remote work options.
• Collaborative environment with growth opportunities.