
Digital SEO Strategist
13 hours ago
We seek a skilled and proactive digital strategist to join our team on a freelance or contract basis.
This role is best suited for someone with a proven track record of executing comprehensive digital strategies from audit to implementation.
About the Role- Support a wide range of digital initiatives with a focus on action completion and performance improvement.
Your responsibilities will include:
Initial Setup & Audits- Conduct thorough audits (technical, on-page, content, backlink profile).
- Perform competitor analysis (keyword gaps, backlink profiles, content opportunities).
- Carry out thorough keyword research aligned with user intent and business goals.
- Review historical performance and identify areas for improvement.
- Audit current tracking and analytics setup.
- Optimize meta data (titles, descriptions, headers) for CTR and rankings.
- Improve existing content for keyword integration, readability, and UX.
- Review and implement enhancements to meet EEAT standards.
- Refine URL structures, optimize images and videos, and implement schema markup.
- Develop and implement internal linking strategies.
- Create briefs for new content, blogs, and page enhancements.
- Improve website speed and Core Web Vitals (CWVs).
- Ensure mobile responsiveness and optimization.
- Optimize and submit sitemaps, robots.txt, and manage crawl errors.
- Address broken links, implement canonical tags, and resolve HTTPS issues.
- Manage and optimize Google Business Profiles, local citations, and directory listings.
- Ensure NAP (Name, Address, Phone) consistency across platforms.
- Identify link-building opportunities, analyze competitors' backlink strategies.
- Create and optimize location-specific pages and apply local schema markup.
- Optimize content with local keyword targeting and implement enhancements to local SEO visibility.
- Analyze performance through Google Analytics, Search Console, Looker Studio.
- Identify and disavow toxic backlinks.
- Monitor industry trends, search algorithm updates, and performance patterns.
- Uncover and prioritize SEO barriers and high-impact opportunities.
- Present actionable recommendations aligned with specific business goals.
Requirements
- 3+ years of hands-on SEO experience (agency or in-house).
- Strong understanding of technical, on-page, off-page, and local SEO.
- Familiarity with tools like Google Search Console, GA4, Screaming Frog, SEMrush/Ahrefs, Looker Studio, and others.
- A data-driven mindset with the ability to translate insights into action.
- Excellent problem-solving skills and the ability to prioritize based on impact.
- Bonus: Experience working with clients or cross-functional teams.
What We Offer
- 100% Remote Work – Work from anywhere.
- Flexible Hours – Own your time, work when you're most productive but will require at least 2 hours UK time overlap.
- Global Client Exposure – Work with top international brands and agencies.
- Professional Growth – Collaborate with other sharp minds across digital strategy, content, and analytics.
- Potential for Long-Term Hire – If it's a great fit, we're open to growing with you.
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