Paid Media Strategist

2 days ago

Baguio City, Cordillera, Philippines beBeeCampaign Full time $60,000 - $90,000
Senior Paid Media Campaign Manager

We are seeking a skilled Senior Paid Media Campaign Manager to oversee the execution of paid media campaigns across various platforms. The ideal candidate is a strategic and analytical professional with expertise in campaign management, media planning, and digital ad operations.

The successful candidate will play a critical role in managing, optimizing, and executing paid media campaigns across multiple channels, including paid social, search, programmatic, and video campaigns.

Key Qualifications
  • Proven experience in senior-level campaign management with a focus on paid media, paid social, search, and programmatic campaign management.
  • Strong proficiency in campaign management tools such as Google Ad Manager, Facebook Ads Manager, and programmatic platforms.
  • Ability to analyze complex performance data, identify trends, and make data-driven decisions.
  • Excellent communication skills with the ability to collaborate across teams and with external vendors.
  • A self-motivated individual with a strong attention to detail and the ability to work independently in a remote setting and collaboratively with other team members.
Responsibilities
  • Collaborate on B2C/B2B paid media strategies and campaign budget recommendations.
  • Manage the day-to-day trafficking and execution of digital ad campaigns across Facebook Ads Manager, Google Ads Manager, and other key platforms.
  • Oversee campaign pacing, performance tracking, and budget management to ensure accurate spend and positive outcomes.
  • Conduct regular ongoing performance analysis, identifying areas for improvement and suggesting optimization strategies.
  • Manage quality assurance (QA) for campaign launches.
  • Act as a point of contact with media vendors for troubleshooting issues with platform support teams and resolving technical ad delivery/tracking problems.
  • Lead A/B testing strategies to optimize creative elements, audience targeting, and overall campaign performance.
  • Deliver regular reports providing insights on campaign performance, including cost efficiency, conversion rates, and ROI.
Job Details
  • Seniority level: Mid-Senior level.
  • Employment type: Full-time.
  • Job function: Marketing, Public Relations, and Writing/Editing.
  • Industries: Outsourcing and Offshoring Consulting.

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