Digital Marketing Specialist
1 day ago
Digital marketing professionals with experience in LinkedIn Ads and email marketing are sought after to manage content, video, and marketing automation strategies. The ideal candidate will lead LinkedIn Advertising and email campaigns to deliver measurable ROI.
This role involves driving both paid and organic results through digital campaigns, content posting, video editing, and social engagement, supported by hands-on coaching and a structured 12-month roadmap.
About the Role- Manage content, video, and marketing automation strategies to drive business growth.
- Develop and execute LinkedIn Advertising and email campaigns to deliver measurable ROI.
- Track KPIs (CTR, CPL, conversions, ROI) and recommend improvements to maximize lead quality.
- LinkedIn Outreach & Advertising: Execute LinkedIn outreach using approved templates and strategy; plan, execute, and optimize LinkedIn Advertising campaigns (targeting, creatives, segmentation, budget management).
- Email Marketing & Campaigns: Support setup, segmentation, and sending of email campaigns (newsletters, lead magnet follow-ups, nurture sequences); track and analyze performance metrics (open rates, CTR, conversions) and suggest optimization strategies.
- Content Creation & Social Media Management: Repurpose video content into short-form assets; create branded graphics and templates; maintain a publishing calendar; manage LinkedIn community engagement.
- CRM, Lead & Campaign Management: Log outreach and interactions in CRM systems; assist with lead follow-ups and nurturing sequences; support lead magnets and related campaigns.
- Reporting, Optimization & Ad Hoc Support: Track ROI for LinkedIn Ads and email campaigns; provide weekly updates; collaborate with teams.
- 2+ years of experience in digital marketing with proven ROI success in LinkedIn Advertising and email marketing.
- Strong working knowledge of LinkedIn Campaign Manager, email marketing platforms.
- Proficiency with Canva, CapCut (or similar), and Salesforce or other CRM systems.
- Strong written English skills with a professional tone.
- Familiarity with Zapier is a plus.
Full Time (40 hours per week) — Monday through Friday 8 AM - 5 PM Eastern Time.
Pay$950 + $55 Allowance per month.
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