Growth Strategist

1 day ago

Iloilo City, Western Visayas, Philippines beBeeBusiness Full time $80,000 - $110,000
Job Overview

The Channel Partner Manager & Growth Marketer plays a pivotal role in driving business growth through strategic partnerships and marketing initiatives.

Key Responsibilities
  • Develop and execute a repeatable marketing engine to convert website traffic into qualified leads, opportunities, and customer advocacy.
  • Cultivate and maintain relationships with 12-18 active partners, leveraging their influence to generate 6-8 new leads per month.
  • Enhance the website's lead conversion rate to at least 2.0% and the MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) conversion rate to at least 30%.
  • Create six named customer stories and secure four or more public reviews.
  • Establish a quarterly webinar schedule and co-host industry events.
  • Document processes and playbooks, including sales/partner onboarding guides, co-sell playbooks, and webinar/event checklists.
Programs and Processes
  • Develop an ICP (Ideal Customer Profile) and tiering framework, a recruiting playbook, and referral structure.
  • Create a content calendar, optimize the website, manage events, and develop customer marketing initiatives like case studies and reviews.
  • Establish key processes such as lead registration and co-selling, partner onboarding, webinar execution, and the collection of customer stories.

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