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Strategic Brand Marketing Leader

1 week ago

Makati City, National Capital Region, Philippines PhilSearch Consulting Inc. Full time

Role Description

About the Job

The Senior Brand Marketing Specialist will be responsible for developing and executing brand marketing strategies to drive business growth in the Philippines. This role requires a high level of expertise in brand management and a deep understanding of the FMCG industry.

Key Responsibilities:

Performance Tracking
  1. Monitor key performance indicators for the category, including product distribution, competitive activities, and inventory levels.
  2. Provide actionable insights and recommendations for continuous improvement based on market trends and data analysis.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5+ years of experience in brand management, preferably in the FMCG or food industry.
  • Proven ability to develop and execute integrated marketing campaigns.
  • Strong analytical skills with the ability to translate data into actionable strategies.
  • Experience in e-commerce and digital marketing initiatives.
  • Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.