Digital Workflow Engineer

2 days ago


Bacoor, Calabarzon, Philippines beBeeMarketing Full time $90,000 - $120,000
About This Role

You will play a key role in building and optimizing marketing systems and workflows as a Marketing Automation Manager.

This involves working closely with Sales and Marketing teams to ensure tools like HubSpot, Salesforce, Google Analytics, and more are running seamlessly — automating tasks, improving lead flow, and delivering clean, actionable data.

Detail-oriented system thinkers who enjoy working behind the scenes to streamline processes and drive impact will thrive in this role.

Key Responsibilities
  • Administer HubSpot, Salesforce, Google Analytics, Tag Manager, Gravity Forms, and more. Set up, audit, and optimize integrations, tracking, and system performance.
  • Build workflows for lead scoring, routing, lifecycle stages, and campaign processes — minimizing manual work and increasing scale.
  • Set up UTM tracking, landing pages, forms, and campaign infrastructure to ensure accurate reporting and smooth execution.
  • Maintain data accuracy, lead segmentation, scoring models, and funnel tracking across platforms.
  • Build dashboards and reports using Sheets, Looker, or Hex. Monitor marketing KPIs and identify opportunities for optimization.
  • Run tests across emails, pages, and flows to boost conversions and funnel performance.
  • Explore tools like Clay, Zapier, and built-in AI features to enhance automation and personalization.
Requirements
  • 4+ years of experience in Marketing Ops, ideally in B2B SaaS or a fast-paced startup environment
  • Expertise in HubSpot, Salesforce, Google Analytics, Google Tag Manager
  • Strong skills with Google Sheets or Excel (pivot tables, formulas, etc.)
  • Familiarity with lead workflows, scoring, segmentation, and attribution
  • Excellent problem-solving, detail orientation, and communication skills
  • Comfortable using project tools like Notion
  • Experience with Gravity Forms, Clay, Zapier, Hex, Outreach, or AI tools
  • Familiarity with A/B testing and performance optimization
  • A self-starter who proactively solves problems
  • Comfortable working independently and managing multiple systems
  • A clear communicator who can explain technical details to non-technical teams
  • Curious, collaborative, and committed to delivering high-quality work
Performance Metrics
  • Understand the business, tech stack, and how systems connect within 30 days.
  • Actively improve workflows and manage data operations within 60 days.
  • Confidently own systems, fix issues, and ship improvements within 90 days.


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