
Digital Marketing Operations Specialist
22 hours ago
This vital position plays a crucial part in driving the digital marketing operations of an organization.
The ideal candidate will have hands-on experience with a range of digital tools and platforms, including HubSpot, WordPress, and Zapier.
Primary Responsibilities:
- Content Management: Publish and update website and blog content using WordPress or other Content Management Systems.
- SEO Optimization: Execute on-page SEO basics and maintain high-quality content hygiene to ensure optimal search engine rankings.
- Project Coordination: Coordinate content calendars and updates through Asana to ensure seamless project execution.
- Integration Management: Connect and manage various digital tools and platforms, including HubSpot and Google Analytics, to support basic CRM workflows.
- Automation Building: Build and maintain automations and integrations via Zapier to streamline business processes.
- Data Accuracy: Ensure data accuracy, field mapping, and list/segment maintenance to guarantee reliable insights.
- Performance Analysis: Run and maintain SEO/keyword and performance reporting in SEMrush to drive data-driven decisions.
- Dashboards and Reporting: Publish workflows when applicable and produce/update dashboards in Looker Studio and Google Analytics to inform stakeholders.
- Key Performance Indicators (KPIs): Monitor key metrics, flag anomalies, and share insights with the team to drive continuous improvement.
- Documentation and SOPs: Update and maintain campaign details, assets, and tracking links, as well as coordinate tasks and timelines in Asana and communicate updates via Slack.
- Hands-on Proficiency: Hands-on proficiency with HubSpot (admin/basic workflows), SEMrush, and Zapier.
- Technical Skills: Technical skills in WordPress, Google Analytics, and Looker Studio/Data Studio for dashboarding and reporting.
- Communication Skills: Excellent English communication skills to effectively collaborate with cross-functional teams.
- Technical Expertise: Technical expertise in HubSpot admin basics, WordPress CMS, SEMrush, Zapier, Google Analytics, and Looker Studio/Data Studio.
- Operational Skills: Operational skills in meticulous QA, documentation, organization, and task prioritization, as well as process-driven approaches with clear clarity.
- Personal Attributes: Personal attributes of proactive communication, dependability, adaptability to evolving tools, eagerness to learn, calmness under deadlines, and collaboration in a remote team environment.
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