
Product Marketing Specialist
3 days ago
Key Responsibilities:
- Develop and execute strategic business plans to drive product category growth.
- Formulate comprehensive marketing strategies to achieve sales objectives.
- Design and implement marketing programs for new product launches and market opportunities.
- Collaborate with cross-functional teams to ensure seamless product development, launch, and monitoring.
- Work closely with Trade Marketing, Creative, Media, PR/Digital Agencies, Corporate Media, and Research for integrated marketing campaigns.
- Provide timely sales information for monthly business reviews.
- Evaluate compliance with marketing policies and brand visual identity.
- Analyze reports on competitor pricing and product performance.
Job Qualifications:
- Must hold a degree in Business Administration, Marketing, or a related field.
- At least 2-3 years of experience in Brand Management (specifically New Product Development/Product Innovation), Marketing, or Advertising.
- Ability to work in a hybrid setup with flexibility assigned in Ortigas, Pasig.
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