Chief Marketing Officer for Gaming Platforms

18 hours ago

Manila, National Capital Region, Philippines beBeeGameMarketingLead Full time ₱900,000 - ₱1,200,000
Job Title: Game Marketing Lead", "

About This Opportunity

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We are seeking a highly skilled and experienced Game Marketing Lead to join our team. As a key member of our marketing department, you will be responsible for developing and executing end-to-end marketing strategies to drive awareness, engagement, and growth for our games.

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Key Responsibilities:

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  • ", "
  • Develop and lead innovative social media strategies across platforms including TikTok, Instagram, X (Twitter), Facebook, and Discord", "
  • Plan and manage content calendars and storytelling efforts in sync with game launches, updates, and seasonal events", "
  • Write, edit, and localize press releases, announcements, and in-game marketing materials for different regions and audiences", "
  • Identify, engage, and manage relationships with influencers, streamers, and key opinion leaders (KOLs) across key markets", "
  • Handle end-to-end coordination including outreach, contracting, briefing, and performance tracking", "
  • Drive community engagement through online challenges, livestreams, Discord events, and offline meetups", "
  • Serve as the voice of the community—gather player insights and feedback to support game and marketing improvements", "
  • Build and nurture strategic partnerships with brands, creators, and gaming communities to grow player base and retention", "
  • Collaborate with Product, Game Ops, and Data teams to align marketing efforts with live game operations and development roadmaps", "
", "Requirements", "

To succeed in this role, you must have:

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  • ", "
  • 6+ years of experience in brand marketing within the gaming or entertainment industry, with a proven track record of driving and scaling brand strategies", "
  • Demonstrated experience leading and mentoring marketing teams, with the ability to manage multiple stakeholders and projects simultaneously", "
  • Deep expertise in social media strategy, influencer/KOL campaigns, and community building across diverse regions and platforms", "
  • Strong understanding of gaming culture and player behavior, with hands-on experience across platforms like X, Discord, TikTok, and emerging social channels", "
  • Skilled in planning and executing both online and offline community events, from concept to post-event analysis", "
  • Outstanding communication skills, with the ability to craft compelling press releases, campaign briefs, and marketing copy", "
  • Proven ability to work cross-functionally with Product, Game Development, and Live Ops teams to align on goals and execution", "
  • Experience with Free-to-Play (F2P) mobile games is highly preferred; familiarity with live service models and international markets is a strong plus", "
  • Thrives in a fast-paced, startup or scale-up environment, with the ability to lead initiatives autonomously while fostering a collaborative team culture", "
", "Benefits", "

As a valued member of our team, you will enjoy:

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  • ", "
  • We Listen. Your voice matters. We value your ideas and suggestions, and we're always evolving based on your input.", "
  • Our People. At MON Co., you'll work alongside a dynamic, multicultural, and talented team that values diversity, teamwork, and mutual support", "
  • On the Edge of Innovation. Stay ahead of the curve with cutting-edge technologies and trends, including Web3 and blockchain", "
  • Flat Organisation. We believe in a true decentralised spirit where every voice matters and collaboration happens across all levels", "

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