Influencer Campaign Manager

1 week ago


Manila, National Capital Region, Philippines Maker Lab Full time
About the Role

We are seeking a highly skilled Social Media Manager to join our dynamic team at Maker Lab. As a key member of our team, you will play a critical role in developing and executing high-impact social media and influencer campaigns that drive business objectives and marketing goals.

The successful candidate will be responsible for collaborating across departments to devise and implement compelling social media and influencer campaigns that resonate with our diverse audience. They will be a data-driven problem solver, a social media innovator, and a master of performance analysis, ensuring our social platforms drive meaningful connections.

Key Responsibilities:

  • Develop and execute comprehensive social media strategies, in partnership with leadership, that are aligned with business objectives and marketing goals.
  • Identify and define key audience segments, creating tailored content strategies to maximise engagement across various social platforms.
  • Conduct ongoing analysis of industry trends and competitor activities, using insights to inform strategic social media planning and innovation.
  • Coordinate with internal teams (marketing, creative, PR) to support integrated social media campaigns and initiatives.
  • Collaborate with external agency partners to ensure exceptional strategy and execution across all social media channels.
  • Manage and cultivate relationships with influencers and partners through agency collaboration, to expand campaign reach and engagement.
  • Conduct regular reviews of social media performance metrics, generating detailed reports to assess campaign effectiveness and inform future social media strategies.
  • Produce monthly social media health analyses, identifying areas for improvement and measuring overall success.
  • Oversee agency-led competitive analysis, implementing data-driven optimisations to refine social media efforts.
  • Lead post-campaign reviews, in collaboration with agencies, to analyse social media performance and derive actionable insights.


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