Driving Business Growth through Strategic Marketing Leadership

21 hours ago

Batangas, Calabarzon, Philippines beBeePositioning Full time $80,000 - $120,000
Marketing Leadership Role

The ideal candidate will lead a high-impact marketing function that drives awareness, demand, and customer loyalty. This role combines strategic leadership with hands-on execution, ensuring that campaigns, messaging, and brand presence directly contribute to business growth.

The successful candidate will be the voice of the brand in the market, shaping its positioning while aligning closely with business development and product teams.

To drive brand visibility, demand generation, and customer engagement, the candidate will design and execute a growth roadmap aligned to growth, retention, and revenue objectives.

Key responsibilities include:

  • Design & Execute Growth Roadmap – Build a marketing strategy aligned to growth, retention, and revenue objectives.
  • Lead & Inspire – Mentor a small, agile team, fostering creativity, accountability, and high performance.
  • Brand Positioning – Own messaging and thought leadership to differentiate the company in the market.
  • Demand Generation – Scale inbound and outbound acquisition via SEO, SEM, paid campaigns, social, and email marketing.
  • Pipeline Alignment – Partner with business development to strengthen lead generation, nurturing, and conversion.
  • Customer Advocacy – Develop case studies, communities, and advocacy programs to showcase client success.
  • Data & ROI – Define KPIs, track ROI, and refine strategies through a data-first approach.
Requirements

Must-Haves

  • 5+ years of B2B marketing experience, including 3+ years in a SaaS leadership role.
  • Proven track record in scaling demand generation and digital growth.
  • Strong leadership with experience managing small, high-impact teams.
  • Strategic yet hands-on—comfortable executing campaigns while driving vision.
  • Exceptional communicator and storyteller, simplifying complex products into compelling narratives.
  • Data-driven mindset with expertise in HubSpot, Salesforce, Google Analytics, and related tools.
Preferred
  • Background in analytics, BI, or data-focused SaaS.
  • Knowledge of the Australian market and experience scaling globally.
  • Experience in building customer advocacy or thought leadership programs.

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