Strategic Trade Marketing Specialist
3 weeks ago
**Job Summary**
Nippon Paint (Coatings) Philippines, Inc. is seeking a highly skilled Strategic Trade Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for planning, implementing, and monitoring trade and consumer promotions that drive sales growth and brand awareness.
**Responsibilities:**
- Plan and execute effective trade promotions, including point-of-sale displays, demos, and in-store events to engage with customers and increase brand visibility.
- Manage special events and activities that connect our brands with customers, such as trial consumption through paid sampling programs.
- Support the development of new and innovative merchandising items by providing insights on current trends, market strategies, and competitive activities.
- Determine and manage the inventory and installation of merchandising materials, ensuring they are strategically placed to maximize impact.
- Collaborate with the Sales Team- Modern Trade & General, and/or distributors to implement agreed marketing strategies, including product placements, marketing materials, and brand awareness initiatives.
- Evaluate and ensure that Trade Marketing resources/collaterals are properly implemented and secured in the most efficient manner possible.
- Implement Connect Platform (Field Force, ACT & SAP) to streamline processes and improve data management.
- Travel extensively throughout the country (70%) to meet with customers, partners, and internal stakeholders.
- Manage databases and loyalty programs to maintain strong relationships with customers and drive customer retention.
**Requirements:**
We are looking for a highly motivated and experienced professional with a strong background in trade marketing. The ideal candidate should have:
- A bachelor's degree in Marketing, Business Administration, or a related field.
- At least 5 years of experience in trade marketing, with a proven track record of success in developing and executing effective trade promotion strategies.
- Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.
- Strong analytical and problem-solving skills, with the ability to analyze data and make informed decisions.
**Salary:** PHP 120,000 - 180,000 per month, depending on experience.
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