Strategic Marketing Role

2 days ago

Manila, National Capital Region, Philippines beBeeDigital Full time ₱3,500,000 - ₱5,500,000
Marketing Strategy Specialist

In this role, you will be responsible for driving our online presence through effective campaign operations and content creation.

Campaign Setup and Execution
  • Support Campaign Planning: Collaborate with teams to develop and execute campaigns across multiple channels (email, search, display, website updates, and social media).
  • Digital Asset Management: Ensure timely and accurate uploading, tagging, and publishing of digital assets.
  • Performance Monitoring: Regularly analyze campaign performance, identifying areas for improvement and optimization opportunities.
Content Development and Localization
  • Content Creation: Support the development, adaptation, and publication of digital content across various platforms (social media, web, email).
  • Localization Services: Adapt global/regional creative assets to meet property and cluster requirements.
  • Content Innovation: Collaborate with managers to generate fresh content ideas enhancing paid media optimization.
Requirements
  • Experience: 2-3 years of experience in digital marketing, campaign management, or related fields (considering internship experience).
  • Digital Marketing Fundamentals: Possesses a solid understanding of key digital marketing concepts and platforms.
  • Copywriting Skills: Demonstrates strong copywriting skills with an ability to craft engaging narratives.
  • Design/Editing Abilities: Basic design/editing skills (Canva, Photoshop, or similar) preferred.

We are seeking a candidate with enthusiasm for hospitality, travel, and lifestyle content, who possesses strong organizational and multitasking skills, and analytical mindset with basic knowledge of campaign performance metrics.

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