Strategic Growth Marketing Specialist

21 hours ago

Davao City, Davao, Philippines beBeeMarketing Full time A$18,000 - A$30,000
Job Overview

The successful candidate will lead a strategic growth marketing approach to drive tenant demand and reduce vacancy across a premium residential portfolio in Wellington.

This includes designing and running efficient, test-led campaigns that drive qualified viewing bookings from target segments.

Key Responsibilities:
  • Develop a comprehensive growth plan covering paid social, search, and organic channels, focusing on Instagram and Meta, with scope to test Google and TikTok
  • Define audiences and geo targets around Wellington, create compelling creative and copy, and conduct rapid A/B tests to improve CTR and conversion
  • Set up simple landing pages or optimized listings with clear CTAs to book viewings, tracking end-to-end with UTM parameters and GA4
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings
  • Integrate campaign flows with viewing software and CRM to ensure leads are routed and tracked
  • Report weekly on key performance indicators such as cost per qualified viewing, applications, conversion rates, and vacancy days, with recommendations for next steps
  • Manage campaign effectiveness to ROI, scaling successful campaigns and pausing underperformers, with a focus on fast iteration
Requirements:
  • At least three years of experience in growth or performance marketing for B2C, with proven results in ANZ markets
  • Hands-on experience with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads
  • Proficiency with GA4, Looker Studio, and UTM discipline to measure the full funnel
  • Strong creative and copywriting skills for social and landing pages, with practical A/B testing experience
  • Experience in property, residential leasing, marketplaces, or similar demand funnels is highly valued
  • Excellent English communication skills for briefs, reporting, and stakeholder updates
  • Reliable internet, suitable hardware, quiet environment, and quality microphone/headset

This role is designed for a motivated individual who thrives in a fast-paced environment and has a passion for growth marketing strategies.

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