Strategic Digital Marketing Specialist

7 days ago

Sorsogon, Bicol, Philippines beBeeDigitalMarketing Full time $70,000 - $85,000

About Us

Job Summary

We are seeking a detail-oriented and strategic Paid Media Specialist to join our team. The ideal candidate is a proactive self-starter with proven experience in media planning/buying, campaign management, and digital ad operations — with an emphasis on paid social, search, programmatic, and video campaigns.

You will play a critical role in managing, optimizing, and executing paid media campaigns across various platforms. If you thrive in dynamic and collaborative environments, possess a data-driven mindset, and have a passion for digital marketing, we encourage you to apply.

Key Responsibilities
  • Collaborate on B2C/B2B paid media strategies and campaign budget recommendations
  • Manage the day-to-day trafficking and execution of digital ad campaigns across Facebook Ads Manager, Google Ads Manager, and other key platforms
  • Oversee campaign pacing, performance tracking, and budget management to ensure accurate spend and positive outcomes
  • Conduct regular ongoing performance analysis, identifying areas for improvement and suggesting optimization strategies
  • Manage quality assurance (QA) for campaign launches
  • Act as a point of contact with media vendors for troubleshooting issues with platform support teams and resolving technical ad delivery/tracking problems
  • Lead A/B testing strategies to optimize creative elements, audience targeting, and overall campaign performance
Requirements
  • Senior level campaign management experience in paid media, with a focus on paid social (Meta, LinkedIn, TikTok, etc.), search, and programmatic campaign management
  • Demonstrated experience in audience research, media planning, and buying, with the ability to develop cross-channel strategies
  • Strong proficiency in campaign management tools such as Google Ad Manager, Facebook Ads Manager, and programmatic platforms
  • Ability to analyze complex performance data, identify trends, and make data-driven decisions
  • Strong project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously
  • Excellent communication skills, with the ability to collaborate across teams and with external vendors, adapting to individual account needs and communication styles
About DOXA Talent Values
  • Excellence is the standard we set for ourselves
  • Innovation is how we conquer complexity
  • Courage is how we move forward fearlessly
  • Integrity is how we earn and offer trust
  • Humble leadership is how we grow together
  • Fun is how we celebrate being human

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