Acquisitions Marketing and Alternative Channels Program Manager
3 weeks ago
DUTIES and RESPONSIBITIES:
This position is responsible in developing and launching acquisition programs both from new and existing credit card customers and alternative channels of acquisitions (e.g. partnerships). The person ensures growth performance in cardholder base and profitability. This includes managing the programs by launching improvements and relevant programs by working closely with product management team, technology development support, sales, marketing services and business and customer analytics.
Main accountabilities:
1. Category P&L
- Delivers growth in cardholder base and profitability of the program.
- Presents and obtains approval for program plans, targets with the Department Head – Acquisitions Marketing & Alternative Channels and Division Head.
- Responsible for financial tracking of Acquisition Programs budget allocations.
2. Program Innovation Roadmap
- Proactively identifies opportunities to improve the acquisition programs and participates in the development of new acquisition programs and ensures successful launching.
3. Partner/Stakeholder Management
- Collaborates closely with the other divisions/departments within the Unsecured Leading and Cards Group and Segments/Channels Group and Partners to drive business volumes and receivables.
QUALIFICATIONS / REQUIREMENTS
- Bachelor's degree in Marketing, Business, or any related course
- Must have at least 3 years experience in Marketing, Sales, Business Intelligence, Product Development under the banking industry or a financial institution
- Experience in credit card acquisition, marketing and partnership is preferred but not required
- Familiarity with different marketing strategies
- Must have an excellent verbal and written communication skills
- Proficient in MS Office
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