Content Marketing Specialist

4 weeks ago

Manila, National Capital Region, Philippines Trends Group Inc. Full time
Responsibilities
  • Create clear, persuasive, and original content for various platforms, including websites, blogs, social media, email campaigns, and marketing materials
  • Develop and maintain editorial calendars across all marketing channels, ensuring alignment with brand and marketing goals
  • Research & Strategy: Conduct thorough research on industry-related topics to produce accurate and insightful content
  • Collaborate with marketing and creative teams to develop content strategies that align with business objectives and target audience preferences
  • SEO Optimization: Implement SEO best practices to enhance content visibility on search engines, including keyword search and on-page optimization
  • Editing and Proofreading: Review and edit content for clarity, grammar, and adherence to brand voice and style guidelines
  • Performance analysis: Monitor content performance metrics to refine and improve future content initiatives
Requirements
  • A Bachelor's degree in Business, Marketing, Business Administration, Communications, Journalism, or related field
  • Minimum 3 years of proven experience as a content writer or copywriter, preferably in the IT industry
  • Excellent communication and interpersonal skills
  • Exceptional writing, editing, and proofreading abilities
  • Familiarity with SEO principles and content management systems (CMS)
  • Strong research skills and the ability to quickly grasp complex topics
  • Excellent time management and organizational skills
Seniority level
  • Mid-Senior level
Employment type
  • Other
Job function
  • Marketing and Sales
Industries
  • IT Services and IT Consulting

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