Brand Executive

3 weeks ago

Manila, National Capital Region, Philippines Asahi Holdings Southeast Asia Sdn Bhd Full time

We're looking for a Brand Executive to drive impactful brand growth and market presence.

In this role, you'll turn strategy into fully integrated 360° consumer and trade programs that deliver results—growing volume, net sales value, and market share. As the day-to-day brand owner, you'll work closely with agencies and cross-functional teams to ensure every initiative lands perfectly—on time and on budget.

You'll build demand through insight-led communication, enhanced distribution and visibility, and successful product launches. Beyond brand stewardship, you'll also partner with the VP of Marketing and Sales on a variety of brand, sales, and marketing programs and projects, making your role a key driver of both growth and innovation.

If you're creative, results-driven, and thrive in a fast-moving, collaborative environment, we'd love to hear from you.

Responsibilities

  1. Build and execute the annual/quarterly brand plan and 360° activity calendar with clear KPIs; own briefs, timelines, and on-time/on-budget delivery.
  2. Lead ATL/BTL/digital campaigns, sampling, and influencer programs; achieve agreed reach/engagement, trial/conversion, and ROI targets; submit post-evals within 10 working days.
  3. Win in trade: craft promos and sell-in toolkits, deploy POSM/merchandising, and partner with Sales/Distributors to deliver volume uplifts, and ≥95% execution compliance.
  4. Product Innovations: support NPD/renovations with claims/regulatory alignment, complete launch toolkits, and run +4/+12-week post-launch reviews with corrective actions.
  5. Manage performance & ops: provide forecast inputs, maintain KPI dashboards (volume/NSV/share/digital), deliver insights/competitive reports, run agency scorecards, and steward budgets, including PR/issues comms.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 1–3 years of experience in marketing, brand management, trade marketing, or a similar role (fresh grads with strong internships are sometimes considered).
  • Experience working with agencies and cross-functional teams is an advantage.
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