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Brand Manager

4 weeks ago

Pasig, National Capital Region, Philippines Michael Page Full time
  • Multinational Company
  • High Impact Role

About Our Client

A leading personal care brand specializing in dermatological solutions and skincare innovations. The company is committed to providing high-quality, science-backed products that enhance skin health and overall well-being.

Job Description

  • Develop and implement comprehensive brand strategies to enhance brand awareness and market positioning.
  • Lead product development initiatives, including concept ideation, formulation input, packaging, and go-to-market strategies.
  • Conduct market research and consumer insights analysis to identify trends, opportunities, and gaps in the personal care sector.
  • Develop and execute marketing campaigns across digital, social, and traditional channels to drive brand equity and sales.
  • Collaborate with cross-functional teams including R&D, sales, regulatory, and supply chain to ensure product success.
  • Manage P&L responsibility for assigned brand portfolio, optimizing pricing, promotions, and profitability.
  • Partner with external agencies for advertising, public relations, and media planning.
  • Monitor and analyze brand performance metrics, providing insights and recommendations for continuous improvement.
  • Stay updated on industry regulations, dermatological advancements, and emerging trends.

The Successful Applicant

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 5+ years of experience in brand management, preferably in the personal care, skincare, or dermatology industry.
  • Strong analytical and strategic thinking skills.
  • Experience in digital marketing, influencer partnerships, and e-commerce growth strategies.

What's on Offer

  • Be part of an innovative and growing personal care brand.
  • Work in a dynamic, collaborative, and entrepreneurial environment.
  • Competitive salary, benefits, and professional growth opportunities.
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