Branding Specialist

2 days ago

Pasig, National Capital Region, Philippines beBeeMarketing Full time $60,000 - $80,000
Job Title: Brand Strategist

We are seeking an experienced Brand Strategist to develop and execute comprehensive brand strategies that drive business growth.


Key Responsibilities:
  • Brand Strategy Development: Create and implement sustainable brand strategies to enhance market positioning and achieve business objectives.
  • Cross-Functional Collaboration: Collaborate with various departments to align brand initiatives, including Marketing, Sales, and Operations. Direct resources effectively to support brand objectives and initiatives.
  • Sales and Profitability Management: Establish and achieve sales, profitability, and cost control budgets and targets for the brand. Analyze market trends, customer spending, preferences, and merchandising mix to drive product development and marketing innovation.
  • Brand Image and Customer Experience: Develop and maintain a consistent brand image and customer experience across all online and offline touchpoints.
  • Market Analysis and Reporting: Conduct thorough market analysis to make informed recommendations and decisions. Provide regular reports to measure and evaluate sales, sell-throughs, stock levels, and marketing activities.

Requirements:
  • A bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is preferred.
  • Minimum 5 years of experience in brand management, preferably within the retail apparel and fashion industry.
  • Proven track record of developing and executing successful brand strategies that drive business growth.
  • Strong understanding of market research, consumer behavior, and competitive analysis.
  • Excellent communication, interpersonal, and leadership skills.
  • Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.

Benefits:
  • This role offers a unique opportunity to develop your career in brand management.
  • You will work closely with a talented team to drive business growth through innovative brand strategies.
  • Our company culture values collaboration, creativity, and continuous learning.

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