
Brand General Manager
3 weeks ago
- Multinational Company
- Pioneering role
About Our Client
A leading global brand in medicinal skincare, trusted by dermatologists and consumers alike for over 50 years.
Job Description
Brand Strategy & Growth
- Lead the development and execution of the overall brand vision and long-term growth strategy of the brand.
- Drive innovation and new product launches based on local insights and global trends.
- Identify and unlock market opportunities across key segments such as baby care, facial care, and intimate hygiene.
- Oversee all marketing initiatives including ATL, BTL, digital, and influencer marketing.
- Develop and implement consumer-centric campaigns that strengthen brand positioning and drive conversion.
- Manage agency partners and ensure consistent brand messaging across all touchpoints.
- Own full P&L responsibility for the brand and ensure profitable, sustainable growth.
- Lead pricing strategy, trade investments, and promotions to drive revenue and optimize margins.
- Collaborate with Sales, Trade Marketing, and E-commerce teams to deliver best-in-class retail execution
The Successful Applicant
- Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
- Minimum of 7 years of progressive experience in brand marketing, ideally within FMCG, beauty, personal care, or health & wellness categories.
- Proven success in managing brands end-to-end, with strong commercial acumen and P&L ownership.
- Experience in both offline and digital marketing, including eCommerce.
What's on Offer
- Be part of a pioneering role to relaunch the brand in the market
- Competitive package
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