Trade Marketing Manager

3 weeks ago

Pasig, National Capital Region, Philippines Jollibee Group Full time
Overview

Trade Marketing Manager (South Luzon) role at Jollibee Group. This position oversees marketing operations and develops category reviews for assigned regions to meet company goals and objectives and to improve market share, customer satisfaction, and productivity performance.



Responsibilities
  • Marketing consultancy for the region
  • Management/implementation of corporate marketing standards, policies, and guidelines
  • Regional marketing directions
  • Regional special projects
  • Marketing training consultant
  • Category performance


Regional Marketing Plans
  • Develops and evolves activation programs
  • Plan, evaluate, and oversee execution of promotional and visibility activities within the region in cooperation with relevant Business Managers (includes but not limited to approval of merchandising materials/novelty items used by the stores/color proofing) to achieve maximum returns
  • Monitors progress of each region, region's top-line business results
  • Ensure On Time, In Full execution of all trade programs


Trade Marketing Process and Solutions with External and Internal Customers to Grow Categories
  • Monitors, develops, and improves processes to link all Marketing activities with the activities of the Operations team
  • Designs, develops, implements, and evaluates execution strategies
  • Provides leadership in the translation and execution of Brand Marketing strategy into impactful trade programs
  • Recommends and tracks process check metrics


Product Category Review
  • Provide analytics and insight to customer dynamics using business/market intelligence data to drive business opportunities
  • Product & Category performance per store and per region
  • Provide monthly RBU/district product performance
  • Research and provide feedback reports on competitive activity, peculiar market situations, and any issues affecting the marketing of Chowking products in the region


Trade Marketing Training Programs
  • Drives trade marketing training needs of Area Managers, Store Managers, Store Marketing Managers, newly hired Management Trainees, and newly hired Trade Marketing Associates--techniques, practices, policies, and upcoming activities
  • Oversees usage and updating of Trade Marketing Playbook/Tool Kit


Budget Management
  • Ensures budget processes are on track
  • Actual spend is less than or equal to approved budget
  • Monitors and provides monthly/quarterly liquidation of expenses versus budget
  • Negotiates best possible costs in coordination with the Purchasing department
  • Evaluates investment per RBU
  • Manage and provide controls for Trade Marketing materials inventory


Job Qualifications
  • Must be a graduate of Management, Business Administration, Marketing, or any related field.
  • At least 5 years of experience in any of the following areas:
    • Trade Marketing Manager/Brand Activation Manager (or the equivalent) preferable in a multinational consumer goods company
    • Trade Marketing Manager/Brand Activation Manager (or the equivalent) with specialization in trade marketing/execution function and/or restaurant operations


  • Strong leadership, communication, and collaboration skills to operate effectively across cultural and functional boundaries.
  • Strong aptitude for risk-taking and moving quickly to drive business growth aggressively in response to change.
  • Adept in Merchandising, Local Store Marketing, Trade Marketing, Activation, Below-The-Line Marketing Activities.
  • Willing to do fieldwork in Batangas, Laguna, Cavite, Palawan, Bicol, Quezon.


Fresh N' Famous Foods Inc. - Chowking, the hiring entity, is a wholly owned subsidiary of Jollibee Foods Corporation.



Seniority level
  • Mid-Senior level


Employment type
  • Full-time


Job function
  • Marketing and Sales


Industries
  • Food and Beverage Retail
#J-18808-Ljbffr

  • Trade Marketing Manager

    3 weeks ago

    Pasig, National Capital Region, Philippines Jollibee Group of Companies Full time

    Select how often (in days) to receive an alert:The Trade Marketing Manager oversees marketing operations and develops category review of assigned regions to meet company's goals and objectives and improve market share, customer satisfaction, and productivity performance:Marketing Consultancy for the regionManagement/implementation of corporate marketing...

  • Trade Marketing

    3 weeks ago

    Pasig, National Capital Region, Philippines Addiction Pet Foods Full time

    OverviewAbout The JobHybrid | International Travel Opportunities/ International Trade ExecutionJoin Addiction Pet Foods – a global leader in premium pet nutrition – and bring our brand to life across the world We're looking for an experienced Trade Marketing Events & Events Manager who thrives on creating unforgettable experiences, building powerful...

  • Trade Marketing Specialist

    4 days ago

    Pasig, National Capital Region, Philippines NAUTS AND VECTORS COMPANY INC Full time ₱450,000 - ₱600,000 per year

    Job Title:Trade Marketing SpecialistJob Description:Reporting to the head of operations - develops and executes channel-specific marketing strategies to drive product demand, brand visibility, and sales within retail and distribution environments. This role bridges the gap between sales and marketing, collaborating with partners like retailers and...

  • Trade Marketing Assistant

    2 weeks ago

    Pasig, National Capital Region, Philippines Linkage Foods Ventures Corporation Full time $70,000 - $120,000 per year

    We're looking for enthusiastic individuals to be part of our Trade Marketing GroupWhat you'll do:Assist in the implementation of trade marketing campaigns across retail and distribution channelsConduct fieldwork to ensure campaigns are properly executed on the groundCollaborate with teams to analyze market feedback and provide on-site solutionsWhat we're...

  • Trade Marketing Officer

    6 days ago

    Pasig, National Capital Region, Philippines Jollibee Group Full time ₱1,200,000 - ₱2,400,000 per year

    Trade Marketing Officeris responsible for translating the assigned Brand's strategies and tactics into below the line (BTL), tangible customer executions to drive conversion at the point of sale ultimately leading to category growth and winning shares. He/She will be the conduit between Marketing and Trade to ensure that we maintain a customer-centric...

  • Ecommerce Trade Manager

    2 weeks ago

    Pasig, National Capital Region, Philippines enablesGROUP Full time

    OverviewElevated online fashion outlet, redefining the off-price shopping experience for Gen Z and Millennial consumers. With a mission to challenge outdated perceptions of outlet retail.ResponsibilitiesBuild, coordinate, and manage the e-commerce trade calendar in line with the AU trading and promotional strategy.Ensure flawless execution of campaigns —...

  • Importation & Trading Manager

    2 weeks ago

    Pasig, National Capital Region, Philippines MANILA KLEAN FUEL CORP. Full time

    1. What will be your roleA. TradingMonitor market data to track fuel prices, trends, and cost drivers.Forecast price shifts and develop strategies to hedge risks and maximize profitability.Ensure compliance with trading regulations, standards, and internal policies.Coordinate with finance, operations, and risk teams to align activities with business goals.B....

  • Marketing Intern

    55 minutes ago

    Pasig, National Capital Region, Philippines Trion Trade Inc Full time ₱150,000 - ₱250,000 per year

    As a Marketing Intern at Trion Trade Inc, you will play a crucial role in supporting the integrated functions of Marketing Department. This internship is designed to provide exposure to various Marketing management processes while assisting in maintaining Sales records like bid documents and sales proposals.Key Duties and ResponsibilitiesAssist in different...

  • Cryptocurrency Trading Strategist

    1 week ago

    Pasig, National Capital Region, Philippines beBeeCryptocurrency Full time ₱900,000 - ₱1,200,000

    Job Title: Cryptocurrency Trading StrategistWe are seeking a highly skilled Cryptocurrency Trading Strategist to join our team. As a key member of our trading team, you will be responsible for analyzing cryptocurrency markets, developing and implementing trading strategies to optimize returns while managing risk.This role requires a deep understanding of the...

  • Coal Trading Head

    2 weeks ago

    Pasig, National Capital Region, Philippines Global Business Power Full time $70,000 - $120,000 per year

    Job ObjectivesOversees development and implementation of coal trading strategy in coordination with logistics and planning to provide incremental income to GBP.Negotiate and implement the coal and freight procurement strategy for power plants and coal trading operations based on gathered and/or available coal data analytics.Develop a wide network of reliable...