Sales Manager

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The E-commerce Channel Sales Manager is responsible for driving sustainable revenue growth and expanding market share across all third-party online sales channels, including flagship stores on leading marketplaces (e.g., Lazada, Shopee, TikTok Shop) and key strategic online retail partners.

Job Summary

The E-commerce Channel Sales Manager manages the full lifecycle of partner relationships from negotiating commercial terms to developing and executing joint business plans that deliver strong sell-in and sell-through performance. The role safeguards brand equity and price integrity across all external digital shelves, aligning with the company's broader direct-to-consumer (D2C) and omnichannel strategy.

Core responsibilities include planning and implementing promotional campaigns in collaboration with marketplace and retail partners, tracking performance against sales targets and KPIs, and proactively managing risks related to pricing compliance, brand representation, and channel conflicts. The role works cross-functionally with Marketing, Sales Operations, and other Sales Channel teams to ensure consistent brand positioning, synchronized promotional calendars, and optimized inventory planning across all third-party platforms. Reporting to senior leadership, this role contributes to strengthening the brand's visibility, competitiveness, and profitability in the digital retail landscape while upholding high standards of brand integrity, customer experience, and commercial performance.

• Develop and deliver annual sales targets, trade terms, and growth plans for online marketplace and e-retail accounts.
• Define and execute annual sales targets for each key online marketplace and strategic e-retail partner in line with overall commercial objectives.
• Develop joint business plans with partners to drive sustainable growth, incremental sales, and market share expansion.
• Establish clear trading terms and conditions that support strong sell-in and profitable sell-through while protecting the brand's commercial interests.
  • Manage official brand flagship stores on marketplaces: product listings, content, pricing, and promotions.
  • Oversee day-to-day operations and performance of official flagship stores across marketplaces (e.g., Lazada, Shopee, TikTok Shop).
  • Ensure listings are accurate, optimized, compliant with brand guidelines, and drive conversion with compelling content.
  • Maintain price integrity and coordinate promotions, campaign activations, and in-platform advertising to maximize traffic and sales.
    • Build and maintain strong relationships with marketplace category managers and e-commerce retail partners.
    • Act as primary point of contact for all third-party marketplace and e-retail partners; develop trusted relationships with category managers for better visibility and placement.
    • Identify opportunities for co-branded initiatives and value-added partnerships.
      • Negotiate co-marketing activities, mega-sale campaigns, and promotional slots with online partners.
      • Lead negotiations for participation in campaigns such as 11.11, 12.12, and exclusive platform promotions.
      • Secure prime promotional slots, homepage placements, and in-app features to maximize exposure and sales.
      • Collaborate with partner marketing teams to align messaging and measure ROI.
        • Coordinate with other Sales Channel teams to align promotions and prevent channel conflict.
        • Ensure promotional activities align with marketing calendars and pricing policies to maintain consistent brand positioning.
        • Act as liaison between internal teams and external partners to ensure smooth campaign execution.
          • Forecast demand and ensure accurate stock planning and allocation with Sales Ops and Supply Chain.
          • Provide reliable sales forecasts factoring seasonality, planned promotions, and platform events.
          • Work with Sales Operations and Supply Chain to ensure adequate stock levels, timely replenishment, and minimized stockouts or overstocking.
          • Monitor inventory turnover and coordinate with partners on returns, slow movers, or end-of-life inventory.
            • Monitor and analyze account sales performance, share of voice, traffic, and conversion data.
            • Track metrics such as sales trends, GMV, share of category, traffic, and conversion rates.
            • Generate actionable insights and recommendations to improve store performance, product assortment, and campaign effectiveness.
            • Prepare regular business reviews and performance reports for senior management and cross-functional stakeholders.
            Qualifications and Requirements
            • Education: Bachelor's degree in Business Administration, Marketing, or a closely related field.
              • Experience: 5-7 years of progressive experience managing online marketplaces and/or key online retail accounts within consumer-facing industries; demonstrated success in owning revenue targets and driving sales growth through third-party digital channels; proven track record of developing and managing official flagship stores on major marketplaces (e.g., Lazada, Shopee, TikTok Shop) and strategic e-retail partners.
                • Skills & Competencies
                • Technical Skills: Knowledge of e-commerce operations (assortment planning, pricing strategy, promotions, in-platform advertising, digital shelf management); analytics tools and reporting; sales forecasting and demand planning; ability to translate data into growth plans.
                • Soft Skills: Negotiation, partnership development, excellent communication, stakeholder management, results-driven with high accountability.
                Work Environment
                • Office-based with frequent meetings, business reviews, and negotiations with marketplace partners and e-retail accounts.
                • Occasional travel to partner offices, industry events, or planning sessions.
                • Availability during major online sales campaigns and peak periods to ensure execution and issue resolution.
                • Collaborates with Marketing, Sales Operations, and Fulfillment teams to align objectives and drive channel performance.
                Equal Opportunity Statement
                

Dermorepubliq is an equal opportunity employer and is committed to creating an inclusive environment for all employees.