Performance Marketing Specialist

3 days ago

Mandaluyong City, National Capital Region, Philippines Data Analytics Ventures, Inc. Full time

What can you tell your friends when they ask what you do?

As a Digital Marketing Specialist at Data Analytics Ventures Inc. (DAVI), you are responsible for the execution of digital marketing campaigns that will grow Go Rewards brand awareness, drive transactions, engagement, and user base growth.

You'll be responsible for developing rich quality content and amplifying that across Go Rewards owned channels (app, web, social) and driving paid campaigns (search, social, display, video, programmatic, OOH) strategies that yield effective ROI/ROAS.

Responsibilities – How you will do this?

  • Plan, execute, and optimize performance-based marketing campaigns via paid, organic, and owned media channels with the aim of acquiring high quality traffic and conversions.
  • Manage budgets and set performance targets across all digital channels to drive strong ROI and efficient CAC.
  • Analyze campaign performance data to identify trends, insights, and areas for improvement and provide regular performance reports and recommendations to management.
  • Spearhead social media strategy including Facebook, Instagram, TikTok, LinkedIn and communities building.
  • Develop overall tone and copy for key seasonal campaigns throughout the year.
  • Work with creative and marketing teams to test strategies and innovation.
  • Seek out new channels and innovative ways to capitalize on data to increase member acquisition and engagement.
  • Stay updated on the latest performance marketing trends and technologies.

To be successful, you'll need

  • 3+ years' experience in performance campaign management and optimizing campaigns to performance metrics.
  • Strong understanding of digital marketing channels and tactics, including social media (paid and organic), mobile, display, programmatic advertising, ASO/SEO/SEM, Account Based Marketing (ABM), and content marketing.
  • Hands-on experience creating and optimizing paid campaigns for Facebook, AdWords, and programmatic channels such as DV360 preferred.
  • Excellent analytical skills and proficiency in data analysis tools (i.e. Google Analytics, mobile measurement partners).
  • Ability to work through ambiguity, solve complex problems, and navigate challenges with minimal direction.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively in a cross-functional environment, often in complex organizational matrixes.
  • Structured in your thought processes and can provide clear and concise communication to relevant stakeholders.
  • A demonstrated track record of driving process improvements and operationalizing processes.
  • Be an Ideal Team Player.
  • You are HUNGRY with biases towards action and a mindset to continuously learn and improve.
  • You are HUMBLE, yet love to succeed, especially as a team
  • You are SMART, and not just book smart, but emotionally intelligent which enables you to have a great read and relation with people.

About Data Analytics Ventures Inc. (DAVI)

Data Analytics Ventures, Inc. (DAVI) is the Gokongwei Group's loyalty and data analytics company. Aside from managing Go Rewards, the loyalty program of the Gokongwei Group which includes Cebu Pacific and Robinsons Retail Holdings, DAVI also plays a pivotal role in driving consumer insights through data science. This combination enables DAVI to create a loyalty program that delivers on rewarding experiences and harnesses data to fuel business growth.

DAVI advocates a culture of excellence and teamwork. Everyone is expected to be the very best at what they do and serve as mentors to their colleagues. We believe in building a trusted environment that encourages open dialogue and constructive conflict, where individuals are humble and hungry to learn from each other. We expect excellence of ourselves and others and together, we make excellence contagious.

DAVI offers its employees the chance to be part of the wave of the future as the data industry continues to evolve rapidly. They are empowered to chart the trajectory of their career and have access to programs that help them continuously upskill. As such, the company seeks people who are passionate about uncovering the value and opportunities behind data.

Seniority level
  • Associate
Employment type
  • Full-time
Job function
  • Marketing
  • Industries
  • IT Services and IT Consulting
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