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Senior Marketing Performance Specialist

1 week ago

Makati City, National Capital Region, Philippines Publicis Groupe Full time
Job Description

We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our growing e-commerce team.

The ideal candidate will be responsible for managing and expanding affiliate marketing programs for a leading FMCG client, building strong relationships with affiliates, optimizing campaigns, and driving revenue growth through best practices and performance insights.

Key Responsibilities:

  • Oversee and optimize affiliate marketing programs, including recruiting new affiliates, negotiating commission levels and other perks, and guiding their efforts.
  • Develop and manage relationships with affiliates to drive mutually beneficial collaborations.
  • Monitor affiliate performance, ensuring that affiliates meet agreed-upon sales targets and follow agreed-upon brand guidelines.
  • Design and execute affiliate marketing campaigns that align with client goals, including sales targets, ROAS, and content benchmarks.
  • Analyze performance data to identify trends, insights, and opportunities for campaign improvement.
  • Work closely with both client and agency teams to ensure consistent brand messaging and cross-channel alignment in campaigns.

Affiliate Recruitment:

  • Proactively search for and recruit new affiliates that align with the company's target audience and business goals.
  • Build and maintain a pipeline of potential affiliates through outreach and relationship-building.

Reporting & Analytics:

  • Monitor and report on affiliate performance metrics, including content views, clicks, engagement, conversions, revenue, and ROAS.
  • Use data-driven insights to refine and improve affiliate strategies and tactics.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
  • Proven experience in affiliate marketing, digital marketing, or e-commerce (typically 2+ years).
  • Strong understanding of affiliate networks, tracking software, and performance metrics across key platforms.
  • Experience with affiliate recruitment and managing relationships with affiliates/influencers.
  • Excellent analytical skills and experience with data analysis tools.
  • Strong communication and negotiation skills.

Preferred Skills:

  • Experience with performance marketing platforms and affiliate tracking software.
  • Familiarity with Shopee, Lazada, TikTok, and social media marketing.
  • Knowledge of A/B testing and conversion optimization.
  • Experience with email marketing and marketing automation tools.