Marketing Executive

2 weeks ago


Manila, National Capital Region, Philippines SJK Guahan Inc. Full time

Develop and implement marketing strategies to promote SJK Guahan's brands:

  • Golfcarts.ph: Low-speed electric vehicles (Club Car) and battery solutions (Trojan & Roypow).
  • Groundmasters.ph: Landscaping and construction equipment (Jacobsen, Wacker Neuson, and other turf care brands).

Collaborate with the Marketing Manager to create campaigns that drive brand awareness, lead generation, and customer acquisition.

Execute multi-channel marketing activities, including social media, email campaigns, and content creation.

Content Creation & Management
  • Develop compelling content for social media, blogs, and promotional materials.
  • Manage SJK Guahan's online presence across platforms (website, LinkedIn, Facebook, Instagram).
  • Ensure all content aligns with SJK's brand voice, values, and visual guidelines.
Lead Generation & Nurturing
  • Collaborate with the sales team to generate and qualify leads.
  • Create and manage lead nurturing campaigns to convert prospects into customers.
  • Monitor and report on lead conversion metrics.
Event Planning & Execution
  • Organize and coordinate promotional events, trade shows, and exhibitions.
  • Represent SJK at industry events, networking with key stakeholders.
  • Handle pre-event marketing, logistics, and post-event follow-ups.
Market Research & Analysis
  • Conduct market research to identify trends, customer preferences, and competitors.
  • Provide insights and recommendations to enhance marketing strategies.
  • Monitor and analyze campaign performance, making data-driven adjustments.
Collaboration & Reporting
  • Work closely with the sales team to align marketing efforts with business goals.
  • Provide regular reports on campaign effectiveness, website traffic, and lead performance.
  • Support the Marketing Manager with presentations and marketing materials.
Qualifications & Skills
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience: 2+ years of marketing experience, preferably in machinery, vehicles, or B2B sales industries.
  • Skills:
  • Strong content creation and copywriting skills.
  • Proficiency in social media management and digital marketing.
  • Experience with CRM tools and email marketing platforms.
  • Basic graphic design skills (Canva, Adobe Photoshop) are a plus.
  • Attributes:
  • Creative and detail-oriented.
  • Strong organizational and project management skills.
  • Ability to work independently and collaboratively.
Key Performance Indicators (KPIs)
  • Increase in brand awareness and online engagement.
  • Lead generation and conversion rates.
  • ROI from marketing campaigns and events.
  • Customer feedback and satisfaction.
Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Wholesale Machinery

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