Digital Marketing Officer

2 weeks ago

Manila, National Capital Region, Philippines Cepat Kredit Financing Inc. Full time

KEY RESPONSIBILITIES

Digital Marketing Campaign Execution

  • Execute digital marketing campaigns to achieve business goals related to customer acquisition, retention, brand awareness, and sales conversion.
  • Support the ideation, planning, execution, optimization, monitoring, and reporting of all digital marketing campaigns based on strategies discussed with management.

Digital Ad Channel Management

  • Manage and optimize digital channels, including Facebook Ads, TikTok Ads, Google Ads, website and other relevant platforms.
  • Implement A/B testing and other optimization strategies to maximize the effectiveness of digital campaigns.
  • Collaborate with internal teams and external partners to execute campaigns that acquire customers and increase sales.

Performance Measurement and Reporting

  • Measure and report on campaign performance, assessing results against goals (ROI and KPIs).
  • Prepare actionable insights on product improvement, communications, and customer service improvements based on performance data.

Research and Innovation

  • Research new and creative growth strategies through digital marketing.
  • Execute and measure experiments and conversion tests to identify effective tactics.

Content Consistency and Visibility

  • Ensure all content is consistent with the brand voice and discipline.
  • Suggest creative ways to maximize the visibility of all content across digital platforms.

Market Trends and Insights

  • Contribute to the overall effectiveness of marketing by researching trends and insights.
  • Monitor marketing spend and performance based on insights, suggesting solutions for short-term and long-range issues that arise.

Team Management and Leadership

  • Supervise and guide digital marketing team members who will report to you and collaborate on managing digital campaigns, mm
  • Mentor team members to enhance their skills and professional development, ensuring alignment with overall marketing strategies.

QUALIFICATIONS

  • Bachelor's degree in marketing, advertising and public relations, business, or a related field.
  • Minimum of 3 years of experience in digital marketing or a related field.
  • Proficient in digital marketing tools and analytics platforms, such as Google Analytics and various social media advertising platforms.
  • Strong analytical skills with a data-driven mindset, capable of interpreting complex data to create digital marketing strategies.
  • Excellent communication, leadership and interpersonal skills, with the ability to lead and collaborate effectively across teams.
  • Proven ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
  • Experience or skills in graphic design and/or content writing. (Optional)
  • Experience working with lending or banking company (Optional)
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