Marketing Head

1 week ago

Taguig, National Capital Region, Philippines Vismay International Corporation Full time

RESPONSIBILITIES OF MARKETING HEAD

  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative.
  • Work closely with the Managing Director on marketing plans and implementation.
  • Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.
  • Set, monitor, and report on team goals.
  • Design branding, positioning, and pricing strategies.
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).
  • Analyze consumer behavior and determine customer personas.
  • Identify opportunities to reach new market segments and expand market share.
  • Craft quarterly and annual hiring plans.
  • Monitor competition (acquisitions, pricing changes and new products and features).
  • Coordinate sales and marketing efforts to boost brand awareness.
  • Participate in the quarterly and annual planning of company objectives.
  • Lead the development of all marketing plans.
  • Ensure the implementation of effective marketing strategies.
  • Focus on growing audiences and the uptake for products and services.
  • Review and report on all areas of the marketing strategies and its implementation.
  • Develop the corporate brand identity in consultation with senior managers, executives, and partners.
  • Manage creative agencies and retainer partners.
  • Collaborate with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
  • Identify ways to grow the marketing department and secure resources.
  • Sourcing talent to ensure the curation and retention of specialist skill sets across your teams.
  • Monitor, review, and report on all marketing activities, results, and Return on Investment (ROI).
  • Conduct strategic marketing analysis that will help guide marketing messages.
  • Oversee social media planning and execution.
  • Consistently identify new or expanded revenue opportunities and strategize the implementation of plans.
  • Conception, development and implementation of marketing plans and strategies, product concepts and promotional programs to drive interest and sales.
  • Work to continuously ensure the company marketing goals are communicated across the entire organization and improve the company's marketing outreach efforts.
  • Ensure that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
  • Promote and embed strong and inspirational leadership to the entire team by demonstrating the company's values and championing the leadership behavior framework.
  • Efficiently manage annual marketing budgets.
  • Routinely share strategies, progress, results, learning, and relevant industry trends with the broader team.

REQUIREMENTS AND PREFERRED QUALIFICATIONS:

  • A bachelor's degree in Marketing, Psychology, Communications, Advertising, or a Business Management related subject.
  • Minimum 5 years' experience in the same role.
  • Excellent verbal and written communication skills.
  • Works well under pressure.
  • Work experience as Head of Marketing or VP Marketing, preferably within our industry.
  • Experience running successful marketing campaigns.
  • Solid knowledge of web analytics and Google AdWords.
  • Leadership skills with the ability to set and prioritize goals.
  • Strong communication and team management skills.
  • Analytical mind.
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