Head of Marketing
4 days ago
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
What you'll do
- Design and execute the Coins.ph marketing and growth strategy for the Philippine region and the other countries based on business plan
- Plan opportunities and the main point of strategic decision on PH's marketing activities
- Create a professional and smooth experience for our users and deliver high quality production for dissemination to stakeholders
- Build and manage all social media channels to improve Coins.ph branding
- Delivering digital content in the form of video interviews, podcasts, and webinars
- Delivering the offline events to work closely with partnerships teams, and represent Coins.ph at industry events and in business development activities
- Prepare for and present at industry events such as conferences, panels and webinars
- Effectively lead and communicate with the marketing team and cross-departments to ensure product quality and Coins.ph reputation
- Perform market analysis and business data analysis to determine the best practice to ensure Coins.ph is continually growing in PH market
- Review the marketplace weekly and complete the competitor marketing analysis in the weekly management meeting and work on the action plan
- Contribute to Coins.ph's position as a marketing leader in PH and global digital exchange industry based on business needs
- Ensure compliance with all relevant legislation and regulations to minimize risk and enhance Coins.ph's reputation
- Bachelor's Degree in Marketing or Communications, or any other related field
- Minimum 6 years of relevant acquisition marketing experience and 3 years of leading a team
- Proven marketing management experience with strong ownership and business intelligence
- Experience launching marketing initiatives
- Experience building social media platforms such as Twitter Space
- Experience strategy planning to design and confirm the marketing plan based on business requirements
- Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures
- Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
- Execution oriented mindset - with the humility, drive, and scrappiness to get it done
- Strong communication skills to work closely with BD, Partnerships, Product and CS teams to solve the problems
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes Coins culture welcomes new ideas backed up by data to create an impact.
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