Assistant Public Relations Manager

3 days ago

Pasay, National Capital Region, Philippines SM Prime Holdings, Inc. Full time

JOB RESPONSIBILITIES:

1. Communication Planning and Strategy Support

- Assists in the development of communication plans, strategies, content calendars and coordinated release schedules across digital, traditional and internal channels

- Aligns coordinates with internal teams to ensure priorities are consolidated and adjusts programs based on feedback and shifting business needs

- Keep updated with industry trends, competitor activities, and best practices in the PR and Communication industry

2. Content Development

- Develop clear, accurate and brand-aligned content across channels (press releases, media kits, FAQs, etc.)

- Translate complex corporate, financial or technical information into accessible narratives for media, stakeholders and the public.

3. Media Outreach and Support

- Provides support in the distribution of press releases, media advisories, and other communication materials.

- Provides support in managing media engagements and initiatives — including requests, interviews, briefings and events, talking points, and briefings.

4. Media monitoring and social listening

  • - Monitor media coverage and analyze public sentiment related to the organization across various media platforms.

5. Digital Communications Management

- Manage digital communications, including social media channels and corporate websites.

6. Other Duties

- Coordinate internal communications to enhance employee engagement and keep staff informed

- Perform other duties and tasks as may be assigned.

JOB QUALIFICATIONS:

  • Bachelor's degree in Communications, Journalism, Marketing, Political Science or a related field.
  • Minimum 3-5 years of relevant experience in PR, corporate communications, or media relations. Preferably with prior experience in PR agency or Print media.
  • Proven experience in technical writing with published portfolio, media liaison, and managing communication projects; experience in crisis communication is a plus.
  • Excellent technical writing skills
  • Knowledge and understanding of the media and PR industry
  • Strong attention to detail
  • Proficiency in digital communication tools and social media platforms
  • Ability to multitask, prioritize, and work under tight deadlines
  • Relationship-building skills; ability to work independently and as part of a team
  • Knowledge of media monitoring and analytics tools.
  • Candidates must be willing to work onsite at MOA Complex, Pasay City.
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