Sr. Digital Marketing Associate
7 days ago
Hybrid - Quezon City 1-3 Yrs Exp Bachelor Full-time
Job DescriptionEmployee Recognition and RewardsGovernment Mandated BenefitsInsurance Health & WellnessCompany Equipment
Bereavement Leave, Maternity & Paternity Leave, Sick Leave, Solo Parent Leave, Vacation Leave
Work-Life BalanceFlexible Hours
DescriptionJob Summary: (HYBRID - once/twice a week on-site)
The Sr. Digital Marketing Associate- Ecomm role focuses on maximizing Brand ROI through data-driven strategies in executing performance ads, executing and optimizing online campaigns across platforms to efficiently acquire customers and drive conversions. The Sr. Digital Marketing Associate- Ecomm should be enthusiastic about digital performance marketing, data analytics, exceptionally organized, and skilled at driving conversion and growth across our online marketplaces.
Managing Online Marketplaces:
- Develop and execute data-driven performance strategies to drive customer acquisition, retention, and revenue growth.
- Plan, launch, and optimize online campaigns across marketplaces, including paid search, paid placements, promos and discounts.
- Responsible for maintaining and improving brand's position and display in online e-commerce store.
Performance Marketing Management:
- Develop, implement, and manage end-to-end performance marketing campaigns across digital channels and online marketplaces.
- Manage ads, bid strategies, and campaign targeting to maximize ROI and achieve performance KPIs.
- Analyze campaign performance metrics, including CTR, CPC, CPA, ROAS, and conversion rates, to identify trends, insights, and areas for optimization.
- Implement A/B testing and experimentation methodologies to optimize ad creative, landing pages, and conversion funnels for maximum performance.
Analytics and Reporting:
- Track, analyze, and report on the performance of online store and performance marketing activities.
- Use data to identify trends and insights, making recommendations for improvements.
- Provide monthly reports on KPIs to the team lead.
Perform other related work-related tasks as may be assigned.
RequirementsEducation: Bachelor's Degree in Marketing, Business Management, Communication Arts or any related discipline.
Work Experience: At least 1-2 years of work experience preferably in a digital marketing role.
Language: Proficient in the English and Filipino language.
Other Skills:
- Strong analytical, written communication and presentation skills.
- Strong knowledge of online marketplace platforms (Shopee, Lazada, Tiktok, Website) and executing online campaigns.
- Strong knowledge of Performance Marketing Tools (In Platform Ads, FB Ads Manager, Tiktok Ads).
- Ability to manage advertising budgets and optimize campaigns.
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