Sr. Digital Marketing Associate

7 days ago


Quezon City, National Capital Region, Philippines Organica Nutrition Full time

Hybrid - Quezon City 1-3 Yrs Exp Bachelor Full-time

Job DescriptionEmployee Recognition and RewardsGovernment Mandated BenefitsInsurance Health & Wellness

Company Equipment

Bereavement Leave, Maternity & Paternity Leave, Sick Leave, Solo Parent Leave, Vacation Leave

Work-Life Balance

Flexible Hours

Description

Job Summary: (HYBRID - once/twice a week on-site)

The Sr. Digital Marketing Associate- Ecomm role focuses on maximizing Brand ROI through data-driven strategies in executing performance ads, executing and optimizing online campaigns across platforms to efficiently acquire customers and drive conversions. The Sr. Digital Marketing Associate- Ecomm should be enthusiastic about digital performance marketing, data analytics, exceptionally organized, and skilled at driving conversion and growth across our online marketplaces.

Managing Online Marketplaces:

  1. Develop and execute data-driven performance strategies to drive customer acquisition, retention, and revenue growth.
  2. Plan, launch, and optimize online campaigns across marketplaces, including paid search, paid placements, promos and discounts.
  3. Responsible for maintaining and improving brand's position and display in online e-commerce store.

Performance Marketing Management:

  1. Develop, implement, and manage end-to-end performance marketing campaigns across digital channels and online marketplaces.
  2. Manage ads, bid strategies, and campaign targeting to maximize ROI and achieve performance KPIs.
  3. Analyze campaign performance metrics, including CTR, CPC, CPA, ROAS, and conversion rates, to identify trends, insights, and areas for optimization.
  4. Implement A/B testing and experimentation methodologies to optimize ad creative, landing pages, and conversion funnels for maximum performance.

Analytics and Reporting:

  1. Track, analyze, and report on the performance of online store and performance marketing activities.
  2. Use data to identify trends and insights, making recommendations for improvements.
  3. Provide monthly reports on KPIs to the team lead.

Perform other related work-related tasks as may be assigned.

Requirements

Education: Bachelor's Degree in Marketing, Business Management, Communication Arts or any related discipline.

Work Experience: At least 1-2 years of work experience preferably in a digital marketing role.

Language: Proficient in the English and Filipino language.

Other Skills:

  1. Strong analytical, written communication and presentation skills.
  2. Strong knowledge of online marketplace platforms (Shopee, Lazada, Tiktok, Website) and executing online campaigns.
  3. Strong knowledge of Performance Marketing Tools (In Platform Ads, FB Ads Manager, Tiktok Ads).
  4. Ability to manage advertising budgets and optimize campaigns.
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