Digital Marketing Specialist

7 days ago


Quezon City, National Capital Region, Philippines Outsourced Full time
Job Summary

Digital Marketing Specialist managing paid advertising campaigns and social media accounts.

Job DescriptionCompany Description
Outsourced.ph is a leading ISO certified Philippines offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1000 talented professionals.

The Client
Founded in 2016 and headquartered in Fyshwick, ACT, is a 100% independently owned brewery dedicated to producing outstanding beer while championing sustainability and community well-being. With a passion for backcountry adventures and good times, they have grown into a vibrant team of 51-200 employees.

The Role
We are looking for a dynamic and results-oriented Digital Marketing Specialist to manage paid advertising campaigns and social media platforms. The ideal candidate will be adept at creating impactful campaigns, analyzing data to drive decision-making, and enhancing our brand presence across various channels.

Key Responsibilities:
Paid Ads Management:
  • Develop, implement, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
  • Conduct keyword research, audience targeting, and competitive analysis to maximize ROI.
  • Monitor and adjust ad budgets to ensure cost efficiency and goal achievement.
  • Analyze campaign performance and create detailed reports with actionable insights.
  • Stay updated with the latest paid ad trends and platform updates to maintain competitive strategies.
Social Media Management:
  • Develop and execute social media strategies to build brand awareness and engage target audiences.
  • Create, curate, and manage compelling content for platforms like Facebook, Instagram, LinkedIn, Twitter, and others.
  • Schedule and publish posts using social media management tools.
  • Engage with followers, respond to comments and messages, and foster online community growth.
  • Track social media performance metrics and adjust strategies to improve engagement and reach.
Skills and Qualifications:
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • Proven experience in managing paid advertising campaigns and social media accounts.
  • Proficiency in platforms like Google Ads, Facebook Ads Manager, and social media tools (e.g., Hootsuite, Buffer).
  • Strong analytical skills with the ability to interpret data and generate insights.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to develop engaging content.
  • Experience with graphic design tools like Canva or Adobe Suite is a plus.
Key Performance Indicators (KPIs):
  • ROAS (Return on Ad Spend) and CTR (Click-Through Rates) for paid campaigns.
  • Growth in followers, engagement rates, and social media impressions.
  • Lead generation and conversion rates from advertising efforts.
  • Timeliness and effectiveness of campaign execution.
Work Schedule:
  • Monday- Friday 7am-4pm PH time
Work Location:
  • Hybrid at Eastwood office
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