Product Marketing Manager
5 days ago
PURPOSE
To lead the go-to-market strategy, positioning, and messaging for our IT products and solutions. The ideal candidate will have a deep understanding of the IT industry, strong analytical skills, and the ability to create compelling marketing campaigns that drive customer engagement and product adoption.
DUTIES AND RESPONSIBILITIES
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new and existing products, ensuring alignment with sales and product teams.
- Product Positioning & Messaging: Craft clear, compelling product positioning, messaging, and value propositions that differentiate our solutions in the market.
- Market Research & Competitive Analysis: Conduct in-depth market research, customer segmentation, and competitive analysis to inform product development and marketing strategies.
- Sales Enablement: Develop sales collateral, presentations, and training materials to equip sales teams with the knowledge and tools needed to sell effectively.
- Demand Generation & Campaigns: Collaborate with the demand generation team to create targeted marketing campaigns, including content marketing, digital advertising, and email campaigns.
- Customer Insights & Feedback: Gather customer feedback through surveys, interviews, and data analysis to refine marketing strategies and enhance the product experience.
- Content Creation: Work closely with content marketing teams to produce blogs, whitepapers, case studies, and webinars that drive product awareness and engagement.
- Cross-Functional Collaboration: Act as a bridge between product management, sales, and marketing to ensure alignment on product launches and initiatives.
- Performance Tracking & Reporting: Monitor and analyze key performance metrics, adjusting strategies as needed to optimize marketing effectiveness.
QUALIFICATIONS
Minimum Education
- Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
Minimum Experience/Training
- At least 5 years experience in product marketing, preferably in the IT or software industry.
- Strong understanding of IT products, SaaS, cloud computing, cybersecurity, or enterprise software.
- Excellent communication and storytelling skills with the ability to translate complex technical concepts into customer-friendly messaging.
- Experience with market research, competitive analysis, and customer segmentation.
- Proven track record of executing successful go-to-market strategies.
- Proficiency in marketing automation tools, CRM software, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics).
- Ability to work cross-functionally with product, sales, and marketing teams.
- Strong project management skills with the ability to manage multiple priorities.
Competency
- Experience in B2B marketing within the IT industry.
- Knowledge of SEO, SEM, and digital marketing strategies.
- Familiarity with Agile and Lean methodologies in product development.
WORKING CONDITIONS
- May require working beyond normal business hours, including weekends and holidays to meet project deadlines or address urgent client issues.
-
Manila, National Capital Region, Philippines Canon Marketing (Philippines), Inc. Full timeYou will be in-charge of end-to-end Product Marketing activities, to achieve revenue and profit targets, forProduction Printers designed for digital production printing of books, magazines, flyers, labels, stickers, and specialty media.Product programs, campaigns, and promotionsNew product launchPricingCompetitive and market analysisProduct positioning and...
-
marketing manager
7 days ago
Manila, National Capital Region, Philippines Brills Marketing Corporation Full timeMain Task:Create and oversee marketing strategies to increase a company's sales and market share.Manage the marketing department, including staff, budget, and campaigns.Responsibilities:Develop strategies: Create marketing plans to promote products and services.Implement strategies: Oversee the execution of marketing campaigns.Monitor campaigns: Track the...
-
Marketing Specialist
23 hours ago
Manila, National Capital Region, Philippines AISUN SOLAR PRODUCT TRADING Full timeAbout the roleJoin AISUN SOLAR PRODUCT TRADING as a full-time Marketing Specialist based in Binondo, Manila City, Metro Manila. In this role, you will be responsible for developing and implementing effective marketing strategies to promote the company's solar power products and solutions.What you'll be doingConducting market research to identify target...
-
Production Budget Manager
7 days ago
Manila, National Capital Region, Philippines DELFI MARKETING, INC. Full timeAbout Us:Delphi Marketing, Inc. is a leading marketing solutions provider dedicated to delivering innovative and effective marketing strategies to our clients. We are seeking a highly skilled Costing Manager to join our team.Key Responsibilities:To ensure that the company's plans and objectives are translated into a working budget that is accurate,...
-
Product Marketing Manager
4 days ago
Manila, National Capital Region, Philippines Concepcion Midea Inc. Full timeJob Description:Research and analyze market conditionsIdentify key competitor and consumer trendsArticulate market requirements and opportunitiesIdentify opportunities for product innovation and product enhancementsWork with engineering (D&D) regarding product developmentDefine the long-term strategy of the product and create product roadmapDevelop pricing...
-
Product Marketing Manager
5 days ago
Manila, National Capital Region, Philippines GENERIKA Drugstore Full timeJob Purpose:We are seeking a Product Marketing Manager to provide recommendations on the non-pharma products that GENERIKA Drugstore will carry within its portfolio.Summary of Responsibilities:Extract market insights from IQVIA, internal sales data, customer interaction, and front liner insights.Create reports for stakeholders regarding non-pharma product...
-
Product Marketing Manager
23 hours ago
Manila, National Capital Region, Philippines Gentrade International (Phils.) Inc. Full timeJOB SUMMARY :The Product Marketing Manager plays a key role in accelerating the growth of the company's motorcycle products by crafting competitive pricing strategies, executing high-impact promotional campaigns, and conducting comprehensive market analysis. This position demands in-depth market research, seamless collaboration with sales teams, and agility...
-
Event Production Coordinator
1 day ago
Manila, National Capital Region, Philippines OR1 Marketing Full timeAt OR1 Marketing, we are seeking a skilled Event Project Manager to lead our events team. As an Event Project Manager, you will be responsible for managing the logistical aspects of events, video production, and below-the-line marketing projects.You will source and manage suppliers, collaborate with account managers and internal teams, develop critical paths...
-
IT Product Marketer
5 days ago
Manila, National Capital Region, Philippines Trends Group, Inc. Full timeAbout UsTrends Group, Inc. is a leading provider of innovative IT solutions, and we're seeking a talented Product Marketing Manager to join our team!Job SummaryThis role will be responsible for developing and executing comprehensive go-to-market plans for new and existing products, ensuring alignment with sales and product teams.Key ResponsibilitiesDevelop...
-
Marketing Coordinator
19 hours ago
Manila, National Capital Region, Philippines Ottilie Marketing, Inc. Full timeAt Ottilie Marketing, Inc., we are seeking a highly motivated and organized Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for planning and implementing effective marketing strategies and projects that drive business growth.Responsibilities:Marketing Strategy: Develop and execute comprehensive...
-
Marketing Project Manager
5 days ago
Manila, National Capital Region, Philippines OR1 Marketing Full timeJob DescriptionWe are seeking a highly skilled Marketing Project Manager to join our team at OR1 Marketing. As an Account Manager Event, you will be responsible for collaborating with project managers, graphic artists, writers, and consultants to conceptualize, plan, and produce events, videos, and other marketing projects.The ideal candidate will have at...
-
Marketing Operations Manager
19 hours ago
Manila, National Capital Region, Philippines Canon Marketing (Philippines), Inc. Full timeKey Responsibilities:The successful candidate will be responsible for:Developing and implementing merchandising strategies to maximize visibility, ensure brand consistency, and improve the overall shopping experience.Maintaining accurate records of sales data, market trends, and competitor activity.Collaborating with internal teams to execute promotional...
-
Logistics and Marketing Specialist
1 day ago
Manila, National Capital Region, Philippines OR1 Marketing Full timeWe are hiring a Logistics and Marketing Specialist to join our team at OR1 Marketing. As a key member of our events team, you will be responsible for managing the logistical aspects of events, including sourcing and managing suppliers, developing work plans and timelines, and drafting cost estimates and budgets.You will also be involved in video production...
-
Marketing Operations Director
1 day ago
Manila, National Capital Region, Philippines OR1 Marketing Full timeWe are seeking a Marketing Operations Director to join our team at OR1 Marketing. As a key member of our events team, you will be responsible for managing the logistical aspects of events, video production, and below-the-line marketing projects.You will source and manage suppliers, collaborate with account managers and internal teams, develop critical paths...
-
Marketing Assistant
23 hours ago
Manila, National Capital Region, Philippines Ottilie Marketing, Inc. Full timeJob ResponsibilitiesCoordinate and assist in promoting the company and products by planning and implementing marketing strategies and projectsManage and maintain brand presence across social media platforms such as Facebook and websiteCreate marketing collaterals (digital and print) such as product brochures with the help of a graphic designerCoordinate,...
-
Marketing Project Manager
19 hours ago
Manila, National Capital Region, Philippines Ottilie Marketing, Inc. Full timeOttilie Marketing, Inc. is seeking a highly skilled Marketing Project Manager to oversee the development and execution of marketing campaigns from start to finish. This individual will be responsible for ensuring timely and within-budget delivery of marketing projects.Responsibilities:Project Planning: Develop comprehensive project plans, including timelines...
-
Marketing Associate
1 week ago
Manila, National Capital Region, Philippines Lifestrong Marketing Inc. Full timeChief Operating Officer @ Lifestrong Marketing Inc. | Registered PharmacistA Marketing Associate is responsible for supporting the planning and execution of marketing activities and campaigns. They assist in social media posting, influencer seeding, media buying, and creating reports on marketing metrics.ResponsibilitiesManage daily marketing administrative...
-
Brand Manager
1 week ago
Manila, National Capital Region, Philippines SymplyG Marketing Full timeSymplyG is dedicated to providing high-quality hair and skin care products that nourish and rejuvenate while captivating the senses with delightful fragrances.Role DescriptionThis is a full-time on-site role as a brand manager at SymplyG Marketing located in the national capital region of the Philippines. The Brand Manager will develop and execute brand...
-
Product Marketing Officer
23 hours ago
Manila, National Capital Region, Philippines Private Advertiser Full timeA Product Marketing Officer is responsible for overseeing the development, management, and optimization of the company's insurance products. The role will lead the design, development, and launch of innovative insurance products that align with the company's growth objectives and market demands. This role involves conducting market research, analyzing...
-
Junior Channel Account Manager
1 week ago
Manila, National Capital Region, Philippines Global Process Manager Inc. Full timeJob Description:Assist Senior Channel Account Managers with partner account management tasks, including maintaining partner relationships, tracking key performance metrics, and supporting business development activities.Monitor and analyze partner revenue performance, identifying opportunities for growth and areas needing improvement.Support partner...