Product Marketing Manager
1 week ago
JOB SUMMARY :
The Product Marketing Manager plays a key role in accelerating the growth of the company's motorcycle products by crafting competitive pricing strategies, executing high-impact promotional campaigns, and conducting comprehensive market analysis. This position demands in-depth market research, seamless collaboration with sales teams, and agility in responding to market trends, all aimed at driving sales and strengthening brand positioning.
SPECIFIC DUTIES AND RESPONSIBILITIES:
- Market Research & Competitor Analysis: Continuously monitor competitor pricing, promotions, and market opportunities to make data-driven decisions.
- Product Positioning & Promotion: Shape product positioning and lead the development of promotions that resonate with target customers.
- Pricing Strategy: Ensure motorcycle pricing remains competitive while maximizing profitability.
- Cross-Functional Collaboration: Work closely with Sales Operations, Finance, Business Development, and Store Operations teams to align marketing efforts with broader business goals.
- Customer Engagement & Loyalty: Implement strategies to improve customer retention, loyalty, and brand perception.
- Performance Monitoring:Track and report key performance indicators (KPIs) such as market share, customer preferences, and the success of promotional activities.
JOB QUALIFICATIONS
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in product marketing or a similar role, preferably in the automotive or retail industry.
- Strong understanding of market research, consumer behavior, and competitive analysis.
- Proven track record of developing and executing successful pricing and promotional strategies.
- Excellent communication and collaboration skills, with the ability to work effectively across different departments.
- Analytical mindset with the ability to interpret data and make strategic decisions.
- Proficient in using marketing tools, CRM systems, and data analytics platforms.
- Ability to adapt to fast-paced environments and stay updated on market trends.
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