
Marketing Manager, Equity
4 weeks ago
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You create and implement the equity and innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.
How you will contribute
You will work with others in Mondelēz International to determine an equity and innovation strategy and priorities to enable consumer-centric brand growth and execute commercial equity and innovation plans based on identified goals. In partnership with cross-functional internal and external brand teams, you will define and deliver plans to strengthen the entire portfolio through brand building initiatives, innovation, and renovation. You will also manage the portfolio (which includes brand architecture). In this role, you are accountable for revenue and profit, campaign excellence and effectiveness, sharing objectives as they relate to innovation and communications, and monitoring performance against key performance indicators. Based on your deep consumer insights, brand strategy and positioning, you will craft and champion the brand strategy, marketing and communication plans, and campaigns, seamlessly integrating with market activation and executing innovation plans with excellence.
What you will bring
A desire to drive your future and accelerate your career, along with the following experience and knowledge:
- Marketing, ideally in a matrix environment in the consumer goods industry
- Brand Equity management – championing brand strategy, positioning, communications strategy, and managing multi-market campaigns
- Developing and marketing product innovations at a cross-country level
- Working effectively with other marketing disciplines and cross-functional teams
- Collaborating with media, creative, design, and research agencies
- Analytical and creative skills—a balance of commercial and strategic acumen
- Commercial and financial intelligence
- Understanding consumers
- Effective verbal and written communication skills, including executive presentations
Business Unit Summary
Mondelēz International in Southeast Asia operates in five countries, serving 19 markets with over 18 nationalities and 7,500 employees. This region is emerging as one of the fastest-growing areas in Asia, the Middle East, and Africa. We pride ourselves on producing high-quality products across nine manufacturing sites. Our brands include Oreo, Tiger biscuits, Kinh Do mooncakes, Jacob's crackers, Cadbury Dairy Milk, Tang, Halls, and Eden. We are committed to responsible business practices and community contributions.
Mondelēz International is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.
Job Type: Regular, Brand & Portfolio Management, Marketing
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