Digital Content Copywriter

4 weeks ago

Makati City, National Capital Region, Philippines Cartrack Full time
About the job: Digital Content Copywriter

We are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries. We are looking for a Digital Content Copywriter to join our team. Our teams are collaborative, vibrant, and fast-growing. All team members are empowered to influence our business with ideas that drive innovation and efficiency.

Responsibilities:

  1. Creative content ideation and execution
  • End-to-end ideation and execution of creative ideas in a fast-paced environment.
  • Develop creative, punchy, and engaging writeups that capture the target audience (including script writing for videos, caption writing, and visual ideation).
  • Interpret creative direction and technical information to create persuasive copy concepts.
  • Update and amend ad copy based on feedback.
  • Provide context and stories suitable for translation into foreign languages.
  • Collaborate with performance marketers and graphic designers to develop high-quality creative strategies aligned with business objectives.
  • Ensure messages are strategically and medically accurate through stakeholder collaboration.
Marketing knowledge and audience understanding
  • Research industry trends, target audiences, and competitors.
  • Understand target audiences deeply to spark interest and drive action.
  • Stay updated with current trends and incorporate them into content creation for relevance and freshness.

Requirements:

  1. Minimum Qualifications
  • Bachelor's Degree in Creative Writing, Mass Communication, Marketing Management, or Advertising Management.
  • At least 1-2 years of copywriting experience in performance marketing.
  • Familiarity with AI-based and automation-based creative tools (e.g., ChatGPT, Claude).
  • Demonstrated advanced knowledge in digital ads.
  • Willing to work onsite in Poblacion, Makati City.
Skills and Competencies:
  • Strong writing skills to craft compelling ad copy.
  • Critical thinking to influence through storytelling.
  • Creativity to generate innovative ideas.
  • Knowledge of marketing and advertising principles.
  • Attention to detail to support creative pitches.
  • Collaborative spirit to work with marketing teams.
  • Adaptability to trends and relevant ideas.
  • Self-driven to manage projects under deadlines.
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