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E-Commerce Head

1 month ago

Manila, National Capital Region, Philippines PRIMELINE PRODUCTS PHILIPPINES INC. Full time

Job Overview: Head of E-commerce (with Retail Background)

The Head of E-commerce is responsible for overseeing and managing a retail company's online sales and presence. This role involves developing strategies to enhance online traffic, optimize digital marketing campaigns, and improve the overall customer experience. The E-commerce Head works closely with cross-functional teams, including marketing, sales, IT, and logistics, to ensure seamless online operations and alignment with the company's business objectives.

Key Responsibilities:


• Develop and implement e-commerce strategies to drive online sales growth.


• Manage the online store, ensuring smooth operations, optimal user experience, and website functionality.


• Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media.


• Monitor website performance, customer behavior, and conversion rates, using analytics tools to optimize results.


• Collaborate with the merchandising team to manage online product assortment, pricing, and promotions.


• Work with logistics and supply chain teams to ensure efficient order fulfillment and timely delivery.


• Stay updated on industry trends, competitor strategies, and emerging e-commerce technologies.


• Ensure compliance with e-commerce regulations, data privacy laws, and best practices.

Qualifications:


• Bachelor's degree in Business, Marketing, or a related field.


• Proven experience in e-commerce management within the retail industry.


• Strong knowledge of online sales strategies, digital marketing, and website management.


• Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools.


• Experience in UX/Ul optimization and customer journey enhancement.


• Strong leadership, analytical, and problem-solving skills.


• Excellent communication and collaboration abilities.

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