Analytics Manager

2 days ago

Paranaque City, Calabarzon, Philippines Landers Superstore (Southeastasia Retail Inc.) Full time
Overview

Are you a data-driven leader with a passion for transforming business decisions through analytics? We are looking for a Analytics Manager to lead our CRM analytics initiatives—driving data accuracy, campaign effectiveness, and strategic insight across our customer engagement platforms.

About the Role

As the Analytics Manager, you will play a critical role in managing CRM data integrity, supporting Salesforce and marketing automation systems, and delivering actionable insights through dashboards and reporting. You'll partner with cross-functional teams and report directly to the Senior CRM Manager to elevate customer engagement and campaign performance.

Responsibilities
  • Lead the development and optimization of analytics platforms across departments
  • Collaborate with IT and business units to maintain data quality, consistency, and integrity
  • Create and manage dashboards, ad hoc reports, and KPIs for cross-functional stakeholders
  • Generate and analyze CRM reports via platforms like Salesforce, ensuring customer insights inform business strategies
  • Contribute to data governance, training materials, and CRM guidelines to ensure organization-wide adoption and compliance
  • Support User Acceptance Testing (UAT) during CRM system updates and releases
  • Assist the Senior CRM Manager in key CRM analytics and data projects
  • Identify and prioritize key business data needs for better forecasting and decision-making
Qualifications
  • Bachelor's degree in Business, Computer Science, Information Systems, Engineering, or related field
  • 3+ years of experience in CRM or customer analytics (preferably in B2C retail environments)
  • Proficiency with CRM and analytics tools such as Salesforce, Power BI, Tableau
  • Solid understanding of statistics, datasets, and Excel-based modeling
  • Strong analytical thinking, communication, and project management skills
  • Highly collaborative, organized, and detail-oriented team player
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Information Technology and Marketing

Industries

Retail

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