Communications Lead
4 days ago
The Communications Lead for Robinsons Malls must be a self-motivated and creative individual who will lead proactive public relations campaigns to promote, protect, and build the Robinsons Malls brand and reputation. The goal is to reinforce the brand as the country's favorite mall and improve brand relatability.
- Create, implement, and manage public relations programs that are in line with the company's vision and business objectives
- Proactively promote stories and pursue publicity opportunities that are advantageous to Robinsons Malls
- Manage media and influencer advocacy program in partnership with Corporate PR
- Create multi-format content for all stakeholders (executives, media, influencers)
- Manage and pre-empt issues and crises
- Build and maintain strong working relationships with Robinsons Malls business stakeholders and management, and manage their profiling
- Manage the PR agency according to budget and business requirements
- Analyse metrics to determine the output and value of PR results and use the data as a critical planning tool
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- About 7+ years experience; both corporate and consumer PR experience preferred
- Experience working in a regional and integrated marketing team will be an advantage
- A creative and collaborative self-starter who can work independently, hands-on team player, and self-motivated
- Creative thinking and inherent drive and curiosity to push new angles and ideas
Mid-Senior level
Employment typeFull-time
Job functionMarketing, Public Relations, and Writing/Editing
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