Social and Community Manager

3 days ago

Pasig, National Capital Region, Philippines L'Oréal Full time
Who is L'Oréal?

L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L'Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.

For more than a century, L'Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen

In our journey, we are looking for talented individuals who can lead us on this mission.

Why join us?

Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.

We define success as making a positive, conscious impact. At L'Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.

What will you do?

As a Social & Community Management Manager of Consumer Products Division (CPD), you will work closely with the Social & Advocacy Lead, in alignment with Marketing Director, to plan, develop & manage brand's owned and earned media across all digital (social & commerce) channels, with specific focus on creating and building strong relationships with affiliates – top affiliate creators, TAPs, MCNs & other new affiliate growth levers; consequently building a strong loyalty engine of affiliates & brand community to further overall brand power.
  • Social Media Marketing: Works with Social & Influence Manager in applying and executing creative best practices to help improve overall content quality across all digital channels.
  • Affiliate & Community Management: Lead the scaling of brand's affiliate coverage & program through maximization of available levers within industry, including but not limited to, engaging & expanding into social media community groups (brand or other community groups), tapping multiple TAPs, MCNs & creators, in collaboration with Online Brand Manager & Affiliate Manager.
  • Consumer Care Brand Lead: Main point of contact for consumer care agency within the brand & in charge of circling back relevant insights to brand for action planning. In charge of consolidating all brand updates – new products, offline and online promotions, commission offers and other engagement initiatives to ensure a fully synchronized cascade of marketing activities across all channels.
  • Stakeholder Management: Liaise with Zone and other markets on best practices and learnings that can help improve brand's affiliate program & overall performance in social commerce platforms.
  • Test, Learn & Scale: Be on top of social media trends and best practices, sharing learnings & recommendations with internal and external stakeholders.
Professional and Technical Competencies
  • Project Management – strong project & stakeholder management in a matrix organization; agile and with high bias towards action.
  • Affiliate Marketing & Community Management – knowledgeable in accelerating affiliate marketing business & building strong brand community.
  • Social media marketing – strong knowledge and affinity to digital platforms & experienced on how to leverage these platforms to reach and engage consumers.
  • Content creation – creative knowledge and ability to create compelling and relevant content at scale.
  • Beauty metier – understanding of the beauty landscape, in order to create relevant communications and content.
Who are we looking for?
  • A graduate with a degree in Business Management, Marketing, Communications or equivalent;
  • Has at least 1-3 years work experience in social media & affiliate marketing. Projects in affiliate acceleration is a big plus.
  • Excellent project management skills and communication skills. Experience in a matrix organization is a plus.
  • Ability to handle a fast-paced environment and operate independently with ambiguity.
  • A true team player.
  • A challenger who questions the status quo and pushes teams to achieve objectives.
  • Practical and someone having a methodical approach to problem-solving.
L'Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L'Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual's race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.
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