Strategic Marketing Head for Retail Banking
4 days ago
As the strategic marketing head, you will be responsible for developing product lines and sales strategies for retail banking.
What you'll be doing
- Develop and oversee the execution of the retail banking marketing strategy
- Lead a team of marketing professionals to deliver high-impact campaigns across multiple channels
- Analyse market trends and customer behaviour to identify opportunities for growth
- Collaborate with the product and sales teams to ensure marketing activities align with business objectives
- Monitor and evaluate the performance of marketing initiatives, making data-driven optimisations
- Stay up-to-date with industry best practices and emerging marketing technologies
- Manage the marketing budget and resources effectively
What we're looking for
- Minimum 10 years of experience in strategic marketing, with a focus on the retail banking industry
- Proven track record of developing and executing successful marketing campaigns that drive customer acquisition and retention
- Excellent analytical and problem-solving skills to interpret data and make informed decisions
- Strong interpersonal and communication skills to effectively collaborate with cross-functional teams
- Experience leading and motivating marketing teams
- Up-to-date knowledge of the latest marketing trends, technologies and best practices
What we offer
- Competitive salary and bonus structure
- Comprehensive health and wellness benefits
- Opportunities for career development and advancement
- Supportive and collaborative work environment
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