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CLM Specialist
4 weeks ago
RESPONSIBILITIES
The Customer Lifecycle Management (CLM) Specialist will be responsible for developing and implementing strategies to enhance experience at each stage of the customer lifecycle of the iWantTFC user and subscriber, from acquisition to engagement to retention. This role involves analyzing customer data to identify trends, behaviors, and opportunities for growth; designing customer segmentation and targeting strategies; and collaborating cross-functionally to execute CLM programs and campaigns.
The CLMSpecialistshould monitor and report on Key Performance Indicators (KPIs) related to customer lifecycle management, and develop and provide insights through regular business reviews, customer feedback surveys, and other insights acquisition methods.
The CLMSpecialistshould demonstrate strong verbal and written communication skills as well as strong analytical skills. He/she should have demonstrated proficiency in the use of various digital platforms such as email marketing, marketing automation, digital analytics, and online surveys. He/she must demonstrate the ability to flawlessly execute initiatives and plans, with consistent attention to detail.
He/she will report directly to the Head of Subscriber Management and will work closely with Marketing, Sales, Data Analytics, Consumer Operations, and other Stakeholders.
CLM Planning, Analysis, and Monitoring
- Drive insights generation and data-driven strategy development for customer segmentation, targeting, and communications
- Design and develop programs and campaigns customer journeys, touchpoints, messaging, and offers across online and offline executions -and continuously enhance them to develop highly personalized experiences
- Define, track and report analytics and Key Performance Indicators (KPIs) for campaign performance and contribution to business goals
CLM Platform Management
- Manage CLM platforms, tools, and campaigns
- Ensure adoption of CLM and Marketing tools across relevant roles to maximize CLM programs
- Ensure processes, systems, databases and reports are compliant & aligned to support program objectives through close collaboration with internal and external partners
Campaign Execution
- Drive the successful roll-out of CLM-led projects and campaigns that will improve customer engagement and conversion to retain and grow customer lifetime value
- Support all stakeholders with the development and implementation of marketing campaigns
- Liaise with other parties to ensure campaign processes and requirements are met.
REQUIREMENTS
- Bachelor's degree in Business Management, Marketing, Business Economics, Communications, Information Technology or related courses.
- 3-4 years experience within Marketing, Digital Platform Management and/or Data Analytics function, with exposure and good grasp of digital marketing, data analytics, email and communication platform management, project management & communication
- 3 years experience in CLM/ CRM
- With experience working on digital performance campaigns, and has worked in performance-heavy industries (media, telco, airlines, finance, fintech)
- Proficient and easily adaptable with the use of Customer Relationship Management (CRM) software and digital communication platforms (email marketing, marketing automation, online survey, etc.)
- Ability to develop/present reports and insights with the use of analytical tools (i.e. PowerBI, Amplitude, etc.)
- Has strong project management skills essential to coordinate the work of a wide range of different internal and external partners
- Knowledge in Microsoft Office
Preference will be given to candidates whoAPPLY ONLINE.
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