Senior Marketing Researcher

2 weeks ago

Makati City, National Capital Region, Philippines Arcadis Consulting Middle East Limited Full time

Role objectives: Act as the subject matter expert for Marketing Researchers and support the Team Lead in Process and People Management

Responsibilities

Marketing & communications (70%):
· Serve as the 1st level POC for administrative, coordination and implementation tasks assigned to the team.
· Leading research related projects by verifying collected data on consumers, competitors and marketplace and consolidate information into actionable items, reports and presentations.
· Strategize in conducting competitive analysis of various companies' marketing offerings to ensure that thought leadership and content program can be differentiated.
· Promote best practices in conducting market research.
· Mastery in qualitative and quantitative research and consultation for thought leadership campaigns and product marketing/development, including developing survey questions for clients and/or other internal or external stakeholders.
· Strategize and perform valid and reliable market research SWOT analysis, Porter's Five Forces and PESTLE Analysis.
· Present findings to stakeholders through charts, graphs and other visual means to help them understand the data and draw conclusions from it and potentially use the data in external presentations.
· Review research briefs to ensure that they are clear and complete.
· Lead the efficient delivery of multiple complex market research projects from start to finish.
· Evaluate and interpret research results, formulate conclusions and suggestions.
· Conduct comprehensive quality checks of own work and the final deliverables of Market Researchers.
· Identify ways to improve process efficiency.

People management (20%):
· Serve as Associate Lead for Researchers.
· Support team lead in evaluating individual and team performance following the KPI set by the Global Marcomms Team.
· Support Team Lead with PDR, GPS, rewards and recognition, upskilling, discipline management, one-on-one coaching, mentorship, and local compliance of the research team members.
· Support in talent acquisition and onboarding of new members.
· Conduct training and mentoring for Assistant- and Coordinator-level Marcomms Specialists.
· Promote Arcadis' People First culture.
· Promote knowledge sharing within the team.
· Suggest strategies in improving workflow processes and team structure.

Administrative (10%):
· Support and promote team engagement activities.
· Help the Team Lead in preparing team reports required by the Manila Leadership Team.
· Help the Team Lead in analyzing FTE utilization and workload allocation.
· Handle administrative duties concerning research team members in the absence of the Team Lead.
· Promote health and safety practice by encouraging the team to submit Track to 0 reports.
· Ensure compliance in company policies.

Qualifications, skills & experience:
· 3–5 years' experience in doing marcomms and market research work.
· A relevant degree in marketing, economics or any business-related field.
· Able to handle confidential or sensitive information.
· Strong attention to detail.
· In-depth understanding of KPIs and analytics.
· Knowledge of multidisciplinary civil engineering projects and experience in professional services, consultancy or construction sector.
· Able to organize and simplify technical information.
· Excellent organizational and communication (verbal and written) skills.
· Able to juggle multiple projects at once.
· Self-directed, assertive and can work on his/her own initiative.
· Driven and used to working in a fast-paced large corporate organization.
· Clear and thorough communication style.
· Proficient in using MS Office applications (Excel, Word and PowerPoint).

Required skills:
· Research, planning, implementation and reporting of internal and external campaigns (Expert).
· Data collection and analysis (Expert).
· Research (Advanced).
· Strong attention to detail (Expert).
· Organizational and communication skills (Advanced).
· Ability to juggle multiple projects at once (Advanced).
· Ability to multitask and meet deadlines despite multiple and conflicting priorities (Advanced).
· Clear and thorough communication style (Expert).
· Ability to gather data through available platforms, e.g., Google Analytics (Expert).
· People management (Advanced) — support in managing workload and will serve as the POC for research services; train junior Market Researchers.

Our values:
People First — We care for each other and create a safe and respectful working environment where our people can grow, perform, and succeed.
Integrity — We always work to the highest professional and ethical standards and establish trust by being open, honest and responsible.
Client Success — We are passionate about our clients' success and bring insights, agility, and innovation to co-create value.
Collaboration — We value the power of diversity and our global capabilities and deliver excellence by working as One Arcadis.
Sustainability — We base our actions for clients and communities on environmental responsibility and social and economic advancement.

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