Marketing & Loyalty Officer

4 weeks ago

Makati City, National Capital Region, Philippines Beep Full time

The role of the Marketing Officer is responsible for overseeing the Marketing Plan of AFPI, including the marketing activities and campaigns. He/She ensures that the initiatives and messaging are aligned with the brand communication. He/She leads some key, identified projects assigned by the Head of Marketing & Loyalty. This role is responsible for monitoring the KPI achievement of the Department and ensuring that the employees in the department adhere to company standards, policies, and guidelines.

Key Responsibilities
  • Manages and develops marketing campaigns aligned with the Marketing Head to support the accomplishment of financial targets.
  • Leads the creation and effective execution of marketing plans for the beep app/super app and beep rewards, identifying opportunities relevant to end-users and the brand.
  • Develops and maintains strong relationships with key partners and executes joint marketing efforts to ensure growth and business expansion.
  • Develops campaigns to strengthen brand awareness and customer preference over competitors in the market.
  • Conducts regular collateral audits to ensure that all marketing materials are updated and deployed within the acceptable timetable.
  • Leads the planning and timely roll-out of assigned projects and events.
  • Develops and implements effective lead generation campaigns that meet the required KPIs.
  • Plans and rolls out projects and events as assigned by the Marketing Head.
  • Assists in the execution of market surveys and timely submission of their summaries and analyses.
  • Develops promotional plans, content, and artwork.
  • Conducts research on competition and formulates appropriate marketing strategies to maintain market leadership.
  • Works with the Marketing Manager and Marketing Assistant on the NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), and CES (Customer Effort Score) to track year-on-year metrics and provide monthly, mid-year, and annual reports to the Business Leadership Team.
Functional Competencies
  • Project management fundamentals and people management skills.
  • Strong coordination skills.
  • Effective written and verbal communication skills.
  • High attention to detail.
  • Outstanding organizational and time management skills.
  • Strong business acumen.
  • Process improvement skills.
  • Ability to work effectively within a team and independently.
  • Experience using computers for a variety of tasks.
  • High proficiency in technology, including Microsoft applications such as Word, Excel, and Outlook.
  • Excellent interpersonal skills.
Education and Work Background
  • Bachelor's degree in marketing, communication, business, or a related field.
  • Proven work experience in marketing or a related field.
  • Solid knowledge of marketing plans, events, and promotions.
  • Thorough knowledge of social media and web analytics.
  • Digital marketing experience.
  • Familiarity with research techniques and execution.
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